Brand Studio - An Overview | Online Help - Zoho Marketing Plus

Brand Studio - An Overview

Brand Studio is a centralized workplace for a brand where all its marketing campaigns can be created and managed. It's where all the activities such as email campaigns, social media posts, surveys, webinars, SMS campaigns, blogs, and tradeshows can be created for a marketing project. A complete timeline of all the activities that are part of a marketing project will be available to give you a clear picture of what needs to be executed next.

Marketing projects

All the marketing activities that you have planned for a brand can be created as marketing projects. For example, Zylker Automobiles, an automobile manufacturing company, is planning the launch of their latest hatchback, the Zylker Grande. They have recently subscribed to Marketing Plus to handle all of their marketing activities. As part of the initial setup, they created a brand named Zylker. Marketing Plus automatically sets up a Brand Studio for this brand and a separate one every other brand that Zylker Automobiles creates, which is where all of Zylker's marketing can be managed.
 
Since Zylker is now planning their launch, they create their first project named "Grande Launch" from the Marketing Projects tab in Brand Studio. Here, Zylker can manage all the marketing activities for the launch such as creating an email campaign, posting on social media, sending out surveys and SMS campaigns, A/B testing websites, creating a webinar for dealers, and so on. They can view a timeline of all the activities that are scheduled for the project and start executing them.

Plan your marketing activities - the importance 

Every marketing campaign has a specific objective in place. In order to achieve that goal, marketers need to have a clear plan of the various marketing activities without which they could feel like they are shooting in the dark. 

Helps you build a path
Having a concrete plan feels like a blueprint that you can follow to ensure positive results. This isn't just some magical map that marketers can conjure up; it can only be created with thorough understanding of the market, the type of audience to target, the trends, the competitors, and so much more. Understanding all this can help you come up with a comprehensive strategy that can drive you towards your objective.
 
Identifying the right channels
Various marketing channels are available now, which can help spread the word, but not all of them are required for your marketing campaign. You need to identify the right marketing channel that will prove effective for a specific marketing campaign based on the goal that you want to achieve. Once that's clear, you can allocate them to your team and work as one.
 
Having a to-do list
Each and every activity involves various tasks that have to be completed to get ready for the launch. This could be tasks like designing promotional materials, such as banners, flyers, or digital ads; creating a content calendar for social media platforms; writing and editing content for website pages, blogs, and promotional materials; and a lot more. With numerous tasks to manage, there's a chance that you might miss out on something crucial, which can prove costly. It's important to list out the tasks that are part of each and every marketing activity and ensure they are completed before launching the campaign.
 
Managing assets
To help launch the activity, you might need to curate various resources such as a mood board, email and website design, logo, social media caption, blog content, and so on. Keeping a centralized repository of all the required assets for the campaign helps simplify accessibility and team collaboration.


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