Brand Studio - An Overview | Online Help - Zoho Marketing Plus

Brand Studio - An Overview

Brand Studio is a centralized workplace for a brand where all its marketing campaigns can be created and managed. It's where all the activities such as email campaigns, social media posts, surveys, webinars, SMS campaigns, blogs, and tradeshows can be created for a marketing project. A complete timeline of all the activities that are part of a marketing project will be available to give you a clear picture of what needs to be executed next.
 
Marketing projects
All the marketing activities that you have planned for a brand can be created as marketing projects. For example, Zylker Automobiles, an automobile manufacturing company, is planning the launch of their latest hatchback, the Zylker Grande. They have recently subscribed to Marketing Plus to handle all of their marketing activities. As part of the initial setup, they created a brand named Zylker. Marketing Plus automatically sets up a Brand Studio for this brand and a separate one every other brand that Zylker Automobiles creates, which is where all of Zylker's marketing can be managed.
 
Since Zylker is now planning their launch, they create their first project named "Grande Launch" from the Marketing Projects tab in Brand Studio. Here, Zylker can manage all the marketing activities for the launch such as creating an email campaign, posting on social media, sending out surveys and SMS campaigns, A/B testing websites, creating a webinar for dealers, and so on. They can view a timeline of all the activities that are scheduled for the project and start executing them.

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                                                                                      • Overview, To-do Lists, and Discussions

                                                                                        Each project in Marketing Plus has the following components: Overview All the information about the project can be viewed from the Overview page. It includes basic information such as the objective, type, owner, list of activities, pending tasks, and ...
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