Creating a Marketing Project | Online Help - Zoho Marketing Plus

Creating a Marketing Project

Marketing projects can be created from the Marketing Projects tab in Brand Studio.
While creating a project, you can specify the following:
  1. Name: Name of the marketing project.
  2. Objective: The reason or purpose of a project. For example, lead generation, generating web traffic, customer retention, etc.
  3. Type: This determines how a marketing project is categorized. For example, tradeshow, workshop, conference, product launch, etc.
  4. Owner: The user who is responsible for the marketing project.
  5. Location: The geographical location where the campaign is being held. 
To create a marketing project
  1. Go to Brand Studio.
  2. Click New Project on the Marketing Projects tab.

  3. Enter the Name, Objective, Type, OwnerLaunch Date, and Location.

  4. Click Save.
To edit a marketing project
  1. Go to Brand Studio and select a Marketing Project.
  2. Click the Edit icon next to the project name.

  3. Modify the project information and click Save.

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