Introduction to Marketing Plus | Online Help - Zoho Marketing Plus

Introduction to Marketing Plus

Marketers spend a lot of time and effort studying marketing trends and listening to feedback so they can deliver tailored customer experiences. Every marketing project requires hard work, from sending email campaigns to creating help materials for core products and maintaining a consistent social media presence on a range of networks. Every activity planned for a marketing project demands extensive planning, organizing, and execution.
However, when your marketing projects involve multiple channels and people, it can be difficult to gain a holistic view of all your efforts, track the real ROI, and deliver a consistent brand voice. Due to this lack of visibility, keeping track of your marketing plans and knowing who is in charge of which part of your marketing project can be a challenge in itself. This means that all that hard work you put into marketing may not achieve the desired results. 

What is Marketing Plus?

Marketing Plus is a unified marketing platform that enables your marketing teams to work together, providing them visibility over their marketing activities to enable better planning, organizing, and execution of all your marketing projects. This ensures that all your marketing gets results.

How can marketing teams benefit?

Managing marketing projects

A marketing project consists of various activities, like sending an email campaign, creating a social media post, sending a survey, hosting a webinar, and so on. Since so many different activities are involved, it would make marketing much easier to manage if they could all be initiated from a single place. That's where the Brand Studio in Marketing Plus comes in. Here, you can create your marketing project, visualize the timeline, create activities, and analyze website behavior and social media interactions. You can also initiate discussions with team members and manage all the resources for the project such as documents, videos, presentations, and spreadsheets. 

Streamline email marketing

Campaigns in Marketing Plus let you grow, reach, and engage with your audience. You can create and manage your mailing list by importing it either as a spreadsheet, or from your CRM. There are a range of pre-designed templates available which you can use to create campaigns for different occasions. A simple drag-and-drop editor lets you customize email templates. Various automation tools are available including workflows and autoresponders to help you automate your marketing efforts. You can also keep track of the campaign performance with metrics like the total number of emails sent, opened and unopened, and link clicks. with various real-time analytics and reports. Whether you are selling a product or engaging with your customers, all your marketing email campaigns can be managed right from the Campaigns module in Marketing Plus.

Manage social media marketing across channels

In addition to sending emails, social media content strategy is another crucial part of marketing campaigns. Social in Marketing Plus lets you create and share content, monitor how posts are doing, collaborate with your team, and analyze the performance of your brand on social media. With Social, you can link your Twitter, Instagram, Facebook, LinkedIn, Google My Business, and YouTube accounts and manage them all from Marketing Plus.
No matter the size of the business, social media is one of the most effective channels for marketing. A strong social presence helps you engage with customers around the globe, increase brand awareness, and boost lead generation and sales.

Create a personalized website experience

Understanding how visitors behave on your marketing websites is crucial for improving website quality and create a user-friendly experience for your online audience. PageSense in Marketing Plus is designed to help you create personalized website journeys for your visitors based on what they came looking for on your website. It lets you track your conversion funnel, analyze visitors' behavior on your website, optimize the design, personalize the experience for your visitors, and engage with them effectively to boost the conversion rate.

Manage virtual meetings and webinars

Working remotely means frequent web meetings. Webinar in Marketing Plus is a web conferencing function that helps you host secured web meetings and presentations with your team members and host webinars on your products for your customers.

It lets the host present a video or share their screen with the attendees of a webinar. They don't have to install any software to join the webinar. And if they miss it, the recording of the webinar can be shared via email.
You can also engage with them through polls or by answering questions either in private or visible to everyone. Attendees can also virtually raise their hands and voice their opinions. You can also generate various reports on your webinars to analyze their performance and follow-up with the attendees.

Gather feedback from customers via surveys

By the end of every marketing event, it's important to assess how your event performed and what your customers have to say about you. Survey in Marketing Plus lets you craft a survey to reach out to the audience and analyze the responses collected. A range of themes are available for you to design the survey exactly how you want. You can also invite teammates to help edit your surveys and share reports based on responses.

Conduct marketing events

Engaging with prospects and customers either virtually or face-to-face at conferences, trade shows, and seminars is an opportunity to create positive associations about your brand with your audience. Backstage in Marketing Plus lets you streamline all the event activities before, during, and after the event. It lets you explain all the information about the event, specify the agenda, curate a list of speakers, manage sponsors and tickets, and design a website for the event which attendees can use to find all the information and purchase tickets.

Measure and analyze your marketing efforts

Measuring the effectiveness of your marketing efforts and spending is crucial for your business to see how much your work is converting into actual sales. Analytics in Marketing Plus helps you blend data from different parts of your business to get insights into your marketing revenue.
When it comes to website analytics, you can use metrics generated from PageSense data to see how your websites are performing. This is achieved by creating dashboards with data on the number of visitors the site has, the amount of time spent on the website, and which sections of the website gets maximum engagement.
Keeping track of all that's said about your business on multiple social media networks can be a huge task. The Social Monitor in Marketing Plus lets you track important conversations over social media based on specified keywords, so you know when people are discussing your company. Social media engagement can be measured in terms of likes, @mentions of your official handles, how often people have posted or tweeted about your business, and so on.
A combined dashboard can also be created to blend data from multiple services across Marketing Plus such as your social monitor, email campaigns, and even your CRM. This helps you gain insights into key metrics such as which ads have the highest conversion rates, where you're getting the most clicks and impressions, and the cost involved in each conversion.

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