Glossary | Online Help - Zoho Marketing Plus

Glossary

Brand
A brand represents your business in Marketing Plus. All marketing projects are carried out under a specific brand.
 
Brand Studio
Brand Studio is a space where marketing projects can be created and managed for a particular brand. It's a centralized space where all the activities such as email campaigns, social media posts, surveys, webinars, and SMS campaigns. can be created for a Marketing Project.
 
Marketing Project
All the marketing campaigns that you initiate for your business are called Marketing Projects. The projects can be assigned to the appropriate owner and various activities can be scheduled to be carried out from the Brand Studio.
 
Activity
Activities in Marketing Plus represent the various marketing operations that you perform for your marketing projects. For example, an email campaign, s social post, a survey, a webinar, or an event.
 
Task
Tasks are assigned to users based on the activity and the Marketing Project that they belong to. For example, an email campaign is an activity, and preparing the mail list for the campaign is a task within that activity.
 
Brand Assets
Brand Assets is a repository for all files, including videos, documents, images, and spreadsheets, that are required for your brand. Each Marketing Project will have a separate folder where all the files for it are stored.
 
Roles
The organizational hierarchy in your business can be replicated in Marketing Plus with roles. Data access permissions can be defined separately for each role.
 
Administrator
The Administrator is the user who has permission to access all the features and brands and manage users (team members) and the account subscription.
 
Subscription Manager
Subscription Manager is a role given to users which allows them to manage the subscription to Zoho Marketing Plus. They can upgrade, purchase add-ons, and perform any other actions related to the payment process.
 
Objectives and Types
The aim (or objective) and type of each marketing project can be defined. For example, the reason for a marketing project is to Generate Leads. That's the Objective. The Type of the campaign is Tradeshow or Conference.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION





                        Still can't find what you're looking for?

                        Write to us:  support@zohoforms.com


                                



                            





                          Manage your brands on social media




                              Zoho Marketing Automation

                                Zoho Sheet Resources

                                 




                                    Zoho Forms Resources


                                      Secure your business
                                      communication with Zoho Mail


                                      Mail on the move with
                                      Zoho Mail mobile application

                                        Stay on top of your schedule
                                        at all times


                                        Carry your calendar with you
                                        Anytime, anywhere




                                              Zoho Sign Resources

                                                Sign, Paperless!

                                                Sign and send business documents on the go!

                                                Get Started Now





                                                        Zoho TeamInbox Resources



                                                                Zoho DataPrep Resources



                                                                  Zoho DataPrep Demo

                                                                  Get a personalized demo or POC

                                                                  REGISTER NOW


                                                                    Design. Discuss. Deliver.

                                                                    Create visually engaging stories with Zoho Show.

                                                                    Get Started Now










                                                                                          Wherever you are is as good as
                                                                                          your workplace

                                                                                            Resources

                                                                                            Videos

                                                                                            Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                            eBooks

                                                                                            Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                            Webinars

                                                                                            Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                            CRM Tips

                                                                                            Make the most of Zoho CRM with these useful tips.



                                                                                              Zoho Show Resources