Glossary

Brand

A brand represents your business in Marketing Plus. All marketing projects are carried out under a specific brand.

Brand Studio

Brand Studio is a space where marketing projects can be created and managed for a particular brand. It's a centralized space where all the activities such as email campaigns, social media posts, surveys, webinars, and SMS campaigns. can be created for a Marketing Project.

Marketing Project

All the marketing campaigns that you initiate for your business are called Marketing Projects. The projects can be assigned to the appropriate owner and various activities can be scheduled to be carried out from the Brand Studio.

Activity

Activities in Marketing Plus represent the various marketing operations that you perform for your marketing projects. For example, an email campaign, s social post, a survey, a webinar, or an event.

Task

Tasks are assigned to users based on the activity and the Marketing Project that they belong to. For example, an email campaign is an activity, and preparing the mail list for the campaign is a task within that activity.

Brand Assets

Brand Assets is a repository for all files, including videos, documents, images, and spreadsheets, that are required for your brand. Each Marketing Project will have a separate folder where all the files for it are stored.

Roles

The organizational hierarchy in your business can be replicated in Marketing Plus with roles. Data access permissions can be defined separately for each role.

Administrator

The Administrator is the user who has permission to access all the features and brands and manage users (team members) and the account subscription.

Subscription Manager

Subscription Manager is a role given to users which allows them to manage the subscription to Zoho Marketing Plus. They can upgrade, purchase add-ons, and perform any other actions related to the payment process.

Objectives and Types

The aim (or objective) and type of each marketing project can be defined. For example, the reason for a marketing project is to Generate Leads. That's the Objective. The Type of the campaign is Tradeshow or Conference.

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Quick Links	Workflow Automation	Data Collection
Web Forms	Enterprise	Begin Data Collection
Interactive Forms	Workplace	Data Collection App
CRM Forms	Customer Service	Accessible Forms
Digital Forms	Marketing	Forms for Small Business
HTML Forms	Education	Forms for Enterprise
Contact Forms	E-commerce	Forms for any business
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No Code Forms	Construction	RSVP tool for holidays
Free Forms	Travel
Prefill Forms	Non-Profit
Intake Forms	Legal	Mobile App
Form Designer	HR	Mobile Forms
Card Forms	Food	Offline Forms
Assign Forms	Photography	Mobile Forms Features
Translate Forms	Real Estate	Kiosk in Mobile Forms
Electronic Forms
Notification Emails for Forms	Alternatives	Security & Compliance
Holiday Forms	Google Forms alternative	GDPR
Form to PDF	Jotform alternative	HIPAA Forms
Email Forms		Encrypted Forms
Embeddable Forms		Secure Forms
Drag and Drop form builder		WCAG