Objectives and Types | Online Help - Zoho Marketing Plus

Objectives and Types

Every marketing project that your business conducts has a specific aim and purpose. The reasons you might launch a campaign including creating brand awareness, increasing your sales, nurturing valuable leads to increase your conversion rates, cross-selling other products offered by your business, and many more.
Marketing Plus allows you to pick the right objective for every marketing project you create, so your marketing teams get the right context while planning their activities for the project. You can also choose project types to decide how you want to conduct your marketing project. Some project types you can pick from the Type list are Digital Marketing, Tradeshow, and Increase Sales.
In addition to choosing from the list of default objectives and types, Marketing Plus also allows you to create customized objectives and types to match how you choose to position your marketing.

To add custom objectives and types
  1. Navigate to Setup and then Brands.
  2. Select a brand from the dropdown in the top-left corner of your window and click Objectives and Types.
  3. Click the add button, then enter the objective or type name.

  4. Click Save.

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