Objectives and Types | Online Help - Zoho Marketing Plus

Objectives and Types

Every marketing project that your business conducts has a specific aim and purpose. The reasons you might launch a campaign including creating brand awareness, increasing your sales, nurturing valuable leads to increase your conversion rates, cross-selling other products offered by your business, and many more.
 
Marketing Plus allows you to pick the right objective for every marketing project you create, so your marketing teams get the right context while planning their activities for the project. You can also choose project types to decide how you want to conduct your marketing project. Some project types you can pick from the Type list are Digital Marketing, Tradeshow, and Increase Sales.
 
In addition to choosing from the list of default objectives and types, Marketing Plus also allows you to create customized objectives and types to match how you choose to position your marketing.

 
To add custom objectives and types
  1. Navigate to Setup and then Brands.
  2. Select a brand from the dropdown in the top-left corner of your window and click Objectives and Types.
  3. Click the add button, then enter the objective or type name.

  4. Click Save.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Get started with Zoho Sign

            in a few quick steps!

            Download Help Guide





                      Still can't find what you're looking for?

                      Write to us: support@zohoforms.com


                            




                            

                        Zoho Marketing Automation

                          Zoho Sheet Reources

                           




                              Zoho Forms Resources


                                Secure your business
                                communication with Zoho Mail


                                Mail on the move with
                                Zoho Mail mobile application

                                  Stay on top of your schedule
                                  at all times


                                  Carry your calendar with you
                                  Anytime, anywhere




                                        Zoho Sign Resources

                                          Sign, Paperless!

                                          Sign and send business documents on the go!

                                          Get Started Now


                                              Zoho SalesIQ Resources



                                                  Zoho TeamInbox Resources



                                                          Zoho DataPrep Resources



                                                            Zoho DataPrep Demo

                                                            Get a personalized demo or POC

                                                            REGISTER NOW


                                                              Design. Discuss. Deliver.

                                                              Create visually engaging stories with Zoho Show.

                                                              Get Started Now











                                                                                    • Related Articles

                                                                                    • Glossary

                                                                                      Brand A brand represents your business in Marketing Plus. All marketing projects are carried out under a specific brand.   Brand Studio Brand Studio is a space where marketing projects can be created and managed for a particular brand. It's a ...
                                                                                    • View detailed Analytics

                                                                                      Website Activity Various analytics for the website related to a marketing project can be tracked to get an overview of the visitor's behavior on your webpage. You can configure the following types of analytics: Goals: Analyze various key business ...
                                                                                    • Personalize websites and optimize conversion

                                                                                      Establishing an online presence is extremely important. It helps you build a reputation and makes it easy for prospects to find your brand online and the products or services that you offer. Ideally, prospects will find your site when they search for ...
                                                                                    • Business Intelligence and Analytics

                                                                                      Analytics in Marketing Plus lets you connect various popular business applications, databases, files from your local and cloud drives. The data from all these sources can be blended to get meaningful and insightful reports. You can also visualize ...
                                                                                    • Manage Surveys

                                                                                      The Survey module, powered by Zoho Survey, lets you create various surveys and reach out to your audience. Various personalization options are available, which let you design a survey and share it with your customers via channels like email, social ...
                                                                                    Wherever you are is as good as
                                                                                    your workplace

                                                                                      Resources

                                                                                      Videos

                                                                                      Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                      eBooks

                                                                                      Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                      Webinars

                                                                                      Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                      CRM Tips

                                                                                      Make the most of Zoho CRM with these useful tips.



                                                                                        Zoho Show Resources