Plan and execute events | Online Help - Zoho Marketing Plus

Plan and execute events

Planning an event requires a lot of effort and preparation including building an agenda, inviting speakers, creating tickets, creating a website for the event, promoting the event, checking in attendees, and engaging with attendees. Backstage in Marketing Plus lets you create events and stay on top of everything you need to do before, during, and after the event. It acts as a personal virtual assistant, helping you manage an event, every step of the way.

Key features of Backstage

Planning and setting up the event

The first step in creating an event is specifying the event information such as name, date, and location. You can also create an agenda for the entire event which helps the attendees know what they are signing up for. Speakers for the event can also be invited and help attract more attendees to the event.

Collaborating with the team

Gather your team members, staff, and volunteers who are responsible for various tasks in your event and work as one. Tasks such as creating a microsite, designing tickets, and managing sponsors can be delegated to the appropriate individuals. Collaborating with the entire team in one place helps you plan the whole event together and crush any complications that might arise on the event day. 

Managing sponsors

Sponsors help you raise funds and gain exposure for their brand through your event. You can create different packages for sponsors to choose from so you can attract sponsors of all sizes. All the sponsor requests can be managed from the event's website and can be approved or rejected from the dashboard in Backstage. You can also promote sponsors by including them on your website.

Streamlining event ticketing

Create different types of free and paid tickets for your event in Backstage based on the type of event that is being organized. Attendees can pay online through major payment gateways such as PayPal, Square, WePay, and Stripe. You can also create promo codes offering a discount on ticket prices. The registration form that the attendees fill out while purchasing the tickets can also be customized.

Designing a microsite

Design a website for your event with Backstage even if you don't have any programming. Various themes and customization options are available for you to choose from, and our microsites offer a great experience for any device. The website can also be configured for multiple languages to reach an audience in different parts of the world.

Creating virtual events with Backstage OnAir

Backstage lets you create a virtual event allowing attendees to participate from the comfort of their home. Attendees can quickly register for and check in to the event right from the event website. You can livecast your entire event, allowing the attendees to watch as you present, share presentations, videos, and so on. Various detailed insights can also be obtained such as the total number of registrations, session information, poll results, and speaker ratings, which can help you make your next event even better.

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