Personalize websites and optimize conversion | Online Help - Zoho Marketing Plus

Personalize websites and optimize conversion

Establishing an online presence is extremely important. It helps you build a reputation and makes it easy for prospects to find your brand online and the products or services that you offer. Ideally, prospects will find your site when they search for a product or service they need that you offer in a search engine.
 
For example, Zylker Fashion is a retail clothing store with locations in various cities. They also have an online store where customers can place an order for delivery.
 
James wants to buy a t-shirt. So, he enters "t-shirts for sale" in a search engine and finds a link to Zylker Fashion's product page. The page has all the information about the t-shirt, including product details, size, delivery options, offers, customer reviews, and so on.

Having found everything that he needs on a single page, James is impressed with Zylker Fashion and continues to shop for more items from their website. This experience as a whole is his buyer's journey.
 
This experience can be personalized for different types of prospects based on their online behavior to boost conversions.
 
PageSense in Marketing Plus lets you track your website visitors, analyze visitors' behavior, optimize conversions, personalize their experience, and engage with them effectively.

Key features in PageSense

Track website metrics

PageSense offers goals and funnel analysis to track various key statistics about the visitors to your webpage. Goals let you track business objectives across multiple pages and platforms. You can identify how your website is performing, your top performing webpages, how performance varies based on device and country, and your conversion rate. Funnel analysis lets you see which pages have the most drop-offs, address bottlenecks, and increase your conversion rate. The funnel rate can be segmented to find out how a specific section of your audience is moving down the website funnel.

Analyze visitor behavior

Heatmaps, session recording, and form analytics can be used to study the visitors' behavior and optimize their paths. Heatmaps, scrollmaps, and attention maps let you analyze activity hotspots, how visitors scroll through the webpage, and where they spend the most time. These statistics can also be tracked across various devices. Session recordings provide a video playback of the visitors' interactions with your webpage, so you can see how they navigate on the page and track the goals they achieve. You can also mask various elements on your website that you don't want to record, providing privacy for your visitors.
 
Form analytics let you analyze how your visitors fill out the forms on your webpages, which fields they fill and which they skip, and segment the audience based on various parameters.

Optimize website

Perform A/B testing or split URL testing to analyze how changes to a webpage can impact its overall performance. A/B testing lets you create two versions of a webpage and track how your visitors engage differently with them. This lets you identify the website design that your visitors prefer.
 
Split URL tests let you test multiple versions of a webpage hosted on different URLs, to identify the one with the highest conversion rate. You can see detailed reports on engagement, sign-ups, and time spent on the webpage to assess overall performance. The reports can also be segmented to analyze the behavior of a specific set of visitors.

Personalize the website 

Your website content can be personalized for visitors based on various demographics, browsing patterns, and even factors like the weather in a specific region so that you can show cozy winter jackets when it's snowing, and swimsuits when they're in a heat wave. Identify the website experience that drives visitors to your webpage with the help of a heatmap and by tracking website clicks. You can also compare the performance of each website experience such as reach, conversion rate, improvement in ROI, and so on.

Engage with customers

Create polls, push notifications, and pop-ups to help engage with your website visitors. Polls can be used to gather feedback from website visitors and convert it into actionable insights. You can also trigger the polls to be executed on a webpage when certain conditions are met, such as 10 seconds after the page loads, after the visitor scrolls halfway down the page, when the visitor is about to exit the page, and so on. A detailed report can also be obtained which lets you analyze all the responses in one go.
 
Push notifications can be configured to engage website visitors with relevant information that they might find useful, offers on products, product updates, and more. They can be personalized based on the visitor's location, weather, or previous engagements with your brand and can be tailored to increase the visitor's chance of conversion.
Pop-ups can also be used to boost visitor engagement by displaying information such as subscribing to your newsletter, using a holiday offer, or going to the clearance sale page, or a banner displaying information about an upcoming event. There are various pop-up templates available for you to choose from, or you can create one from scratch using the simple drag-and-drop editor.

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