Can I add a user only for Motivator without adding to CRM?

No. All user needs to be a CRM user.
Once you add a user to CRM, the user will be automatically synced with Motivator.

See also:
Add a CRM user
https://www.zoho.com/motivator/help/settings/user-management.html#Add_Users

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Motivator users are synced from CRM. To add a new user to Motivator, you must add a user to CRM. Added user is automatically synced with Motivator. A. For non- Zoho One users: 1. Click on the user profile image on the top right corner 2. Choose ...
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