Can I assign an admin profile to Motivator user who is not an admin in CRM?

No. Admin profile will be synced from CRM.
You have to provide admin profile in CRM if you want to someone to be admin in Motivator.

See also:
Change CRM user's profile permissions
https://www.zoho.com/motivator/help/settings/user-management.html#Change

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How to add a new user to Motivator
Motivator users are synced from CRM. To add a new user to Motivator, you must add a user to CRM. Added user is automatically synced with Motivator. A. For non- Zoho One users: 1. Click on the user profile image on the top right corner 2. Choose ...
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