How to create page groups in Zoho PageSense | Help Guide

Create a page group in PageSense

Sometimes you may want to target your a/b test, session recording, pop-ups and other experiments in PageSense towards a particular set of webpages related to certain topics or products in your business website. However, defining this whole set of webpages to run your experiments or ad campaigns each time can be time-consuming and lead to errors. PageSense can help you with this. Using Page Groups, you can easily combine a set of webpages with similar attributes into a common, reusable group that can be accessed across multiple experiments inside your Project. This option also helps you to drill down your reports based on webpages that are part (or not part) of the page group you created.

Let's consider an example to understand the concept of the page groups better. Imagine you're running an ecommerce store and you have the following product categories on your website:

  1. Menswear
  2. Womenswear
  3. Kidswear
  4. Toys and games.

You can also have several subcategories of products under each category, say, Menswear consists of:

  1. Men's shirt
  2. Men's sportswear
  3. Men's trousers

Womenswear consists of the following subcategories:

  1. Women's dresses
  2. Women's accessories
  3. Women's footwear

Now, say you want to run experiments and analyze the performance of your site based on different product categories and not everything as whole. In this case, using the page groups feature, you can choose to combine all the webpages that sell men's product into a common group named "Menswear", and all the webpages that sell women's product into a common group named  "Womenswear" to compare the sales made by each group to the other on your website. 

Few important facts about page groups:

  • Page groups are reusable and save you time. You can use them to build your own custom set of webpages to target your experiments. Once you've built them, you can quickly add them to any future experiment or campaign and make adjustments as needed.

  • You can easily filter and view the performance of your website metrics in PageSense based on the webpages that are part of (or not part) of a specific page group that you created. This data can later be used to deliver more personalized website experience and ad content to your niche set of audience segments.

  • If you run an ecommerce website with hundreds or thousands of products, then with the help of page groups you can group your products into product types or brands for a high level of understanding and performance of different product subsets with ease.

  • More importantly, by creating page groups you can choose to exclude certain site pages as our like - like checkout or cart from an experiment, or excluding certain visitors based on their login status, or excluding certain pages that are unrelated to your business

To create a page group:

1. Click the Project Settings button in the top bar, then click the Create New Group button under the Page Groups tab. 

2. Enter a name for the page group.
Pick a descriptive name for your group, like "Landing pages" or "Menswear."  This clarifies the purpose of the page and makes it easy to add to other pages in the future.

3. Under
Pages to Track, choose the specific URL match type and the corresponding URL you want to include in your group.

Next, let's reconsider the same example quoted above. Say you want to show a free shipping offer to visitors who fall into the 'Menswear' category (that includes Shirts, Sportswear, and Trousers) and at the same time plan to test out an alternate website header for this category. In that case, you can choose to create a page group with similar items in the set to target your experiments as shown in the figure below.

4. Click the Plus icon to add all the webpages that will be part of the group.

5. Click the Save button.

6. Your page group will now appear under the Type dropdown as 'URL within page group' that you can use for targeting your experiment as shown in the figure below. 

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