Difference between web analytics and other experiments in PageSense
Web Analytics and other PageSense experiments are designed to answer different questions about your website. Web Analytics helps you monitor overall website performance by automatically tracking visitor activity across your website, whereas PageSense experiments focus on understanding visitor behavior and measuring the performance of individual optimization campaigns.
The following sections explain how these features differ in terms of data collection, visitor tracking, reporting, and their intended use cases.
Web Analytics | Other PageSense experiments |
Automatically collects data from all pages and all visitors as soon as the PageSense tracking snippet is installed on your website. No additional setup is required. | Requires you to create and launch an experiment before visitor data is collected for that specific feature. |
Tracks data based on sessions, allowing you to measure traffic, engagement, and conversions across your website. | Tracks data based on unique visitors who participate in a specific experiment, such as an A/B test, heatmap, or funnel. |
Provides quantitative insights, including visitors, sessions, page views, bounce rate, average session duration, acquisition channels, and conversions. | Provides behavioral and optimization insights, helping you understand visitor interactions, identify friction points, and improve conversions. |
Gives an overall view of your website's performance and helps identify where visitors come from and how they navigate your website. | Helps you understand why visitors behave in a certain way by analyzing clicks, scrolls, recordings, funnels, surveys, experiments, and personalized experiences. |
Data is collected continuously across your website, making it ideal for monitoring traffic trends and overall website performance. | Data is collected only while an experiment is active and only for the pages or audience included in that experiment. |
Understanding session-based tracking in Web Analytics
Understanding visitor-based tracking in experiments
How data is calculated
Web Analytics
Session | Pricing page viewed? |
Session 1 | ✓ |
Session 2 | ✓ |
Session 3 | ✓ |
Session 4 | ✓ |
Note: Multiple views of the same page within a single session are counted as one unique page view for that session.
Other PageSense experiments
Visit | Same visitor? |
Visit 1 | ✓ |
Visit 2 | ✓ |
Visit 3 | ✓ |
Visit 4 | ✓ |
- Unique Visitors: 1
- Unique Page Views: 1
When should you use Web Analytics?
- Monitor overall website traffic.
- Analyze visitor acquisition channels.
- Measure engagement and conversion trends.
- Identify high-performing and low-performing pages.
- Track visitor behavior across your entire website.
When should you use PageSense experiments?
- Understand why visitors abandon a page.
- Analyze click and scroll behavior.
- Watch session recordings to identify usability issues.
- Test multiple page variations using A/B testing.
- Optimize user journeys with funnels and personalization.
- Improve conversion rates based on visitor behavior.
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