Zia Insights

• Which channel drives the most traffic?
• Which channel has the highest goal conversions?
• Which acquisition channel needs optimization?
• Compare the performance of acquisition channels.

• In the Country report, Zia can help identify countries with the highest traffic, engagement, or conversions.
• In the Landing Pages report, it can highlight entry pages with high bounce rates or strong conversion performance.
• In the Exit Pages report, it can identify pages where visitors commonly leave your website and recommend areas that may require optimization.
• In the All Pages report, it can surface your best-performing pages, pages with unusually high exit or bounce rates, and pages that contribute most to conversions.

Channel

The Channels report groups website traffic into predefined marketing channels, making it easier to understand how visitors found your website. Instead of analyzing individual traffic sources, similar sources are grouped together into broader categories such as Organic Search, Paid Search, Direct, Referral, Social, and Email.

This report helps you compare the performance of each marketing channel based on visitor engagement and conversions, allowing you to identify which channels contribute most to your business goals.

Metrics available in the Channels report : 

Channel

The Channel dimension identifies the marketing channel through which visitors reached your website. Each channel is created by grouping similar traffic sources and mediums together.

Some commonly used channels include:

• Direct – Visitors who entered your website URL directly or accessed it through bookmarks.
• Organic Search – Visitors who arrived through unpaid search engine results.
• Paid Search – Visitors coming from paid search advertisements.
• Referral – Visitors arriving through links on other websites.
• Social – Visitors coming from social media platforms.
• Email – Visitors arriving through email marketing campaigns.

This grouping provides a simplified overview of your acquisition performance without requiring you to analyze every individual traffic source.

Sessions

Sessions represent the total number of visits generated by each marketing channel. A session begins when a visitor lands on your website and starts interacting with it. A single visitor can generate multiple sessions over time. Monitoring Sessions helps you understand which channels generate the highest amount of website traffic.

Example : Suppose a visitor finds your website through Google Search in the morning and returns later in the evening using the same browser. Although PageSense counts them as one visitor, it records two separate sessions because they visited your website twice.

Visitors

Visitors represent the total number of unique people who visited your website through a particular channel during the selected date range. Unlike Sessions, Visitors are counted only once, regardless of how many times they return during the reporting period using the same browser and device. Tracking Visitors helps you understand the actual size of the audience each marketing channel attracts.

Example : If one visitor accesses your website five times through Organic Search during a week, the report records:

• Visitors: 1
• Sessions: 5

New Visitors

New Visitors indicate the number of people visiting your website for the first time through a particular marketing channel.

This metric helps you measure how effectively your campaigns attract new audiences rather than returning visitors.

A high number of new visitors generally indicates successful awareness and acquisition campaigns.

Example : If 2,000 people visit your website for the first time through a Google Search campaign, PageSense records those visitors as New Visitors under the Organic Search channel.

Bounce Rate

Bounce Rate measures the percentage of sessions in which visitors leave your website without interacting beyond the landing page.

A high bounce rate may indicate that visitors are not finding the information they expected, the landing page is not engaging enough, or the traffic source is attracting an audience that does not match your target users. However, bounce rate should always be evaluated alongside other engagement metrics before drawing conclusions.

Example : Suppose your Paid Search campaign generates 5,000 sessions, but 3,000 visitors leave immediately after viewing the landing page. This results in a bounce rate of 60%, indicating that your landing page or campaign targeting may need improvement.

Pages per Session

Pages per Session represents the average number of pages visitors view during a single session. Higher values generally indicate stronger visitor engagement because users continue exploring additional pages after arriving on your website. Lower values may suggest that visitors leave quickly or find the required information immediately.

Example : A visitor lands on your homepage, navigates to your Features page, Pricing page, and Contact page before leaving. In this session, the visitor viewed four pages, contributing to the Pages per Session metric.

Average Session Duration

Average Session Duration measures the average amount of time visitors spend interacting with your website during a session. It is calculated by dividing the total duration of all sessions by the total number of sessions within the selected time period. Longer session durations often indicate that visitors are actively exploring your website and engaging with your content.

Example : If visitors collectively spend 12,000 minutes across 2,000 sessions during a month, the average session duration is 6 minutes.

Goal Completions

Goal Completions represent the total number of times visitors successfully complete a configured goal on your website. Tracking Goal Completions helps you understand which marketing channels contribute directly to your business objectives.

Goals can include actions such as:

• Submitting a contact form
• Signing up for a newsletter
• Downloading an eBook
• Completing a purchase
• Registering for a webinar

Example : If visitors from the Email channel complete 350 newsletter sign-ups during the selected period, the Goal Completions value for the Email channel is 350.

Goal Completion Rate

Goal Completion Rate measures the percentage of sessions that resulted in a completed goal.

This metric helps you compare the effectiveness of different acquisition channels by showing not only how much traffic they generate but also how well that traffic converts.

A channel with fewer visitors but a higher Goal Completion Rate may provide greater business value than a channel with high traffic but low conversions.

Example : Suppose Organic Search generates 10,000 sessions and 500 goal completions, while Email generates 2,000 sessions and 300 goal completions. Although Organic Search brings more traffic, Email has a much higher Goal Completion Rate, indicating that visitors from email campaigns are more likely to convert.

Why use the Channels report?

The Channels report helps you answer questions such as:

• Which marketing channels drive the most traffic to my website?
• Which channels attract the highest number of new visitors?
• Which acquisition channel has the lowest bounce rate?
• Which channels keep visitors engaged for longer sessions?
• Which marketing campaigns generate the highest conversions?
• Which channels should I invest more in to improve ROI?

By comparing traffic, engagement, and conversion metrics together, you can identify high-performing marketing channels, optimize underperforming campaigns, and make informed decisions to improve your overall acquisition strategy.

Tip: Use Zia Insights in the Channels report to quickly identify your top-performing channels, channels with unusually high bounce rates, and channels that generate the highest goal conversions. Zia can also recommend follow-up analyses based on dimensions such as Country, Device, and Page Title to help you investigate performance further.

 Source/Medium

While the Channels report groups traffic into broad marketing categories, the Source/Medium report provides a more detailed view by showing the exact source that brought visitors to your website and the medium through which they arrived.

This report helps you identify the performance of individual campaigns, websites, search engines, or marketing platforms, allowing you to understand which traffic sources drive the most valuable visitors.

For example:

• google / organic – Visitors who found your website through unpaid Google search results.
• google / cpc – Visitors who clicked a paid Google Ads campaign.
• linkedin / referral – Visitors who arrived from a link shared on LinkedIn.
• newsletter / email – Visitors who clicked a link in your email campaign.

Unlike the Channels report, which combines similar traffic sources into categories, the Source/Medium report lets you drill down into the individual traffic sources contributing to each channel.

Metrics available in the Source/Medium report :

Source

The Source identifies the platform, website, or service that referred visitors to your website. Tracking sources helps you understand exactly where your website traffic originates.

Common sources include:

• Google
• Bing
• Facebook
• LinkedIn
• X (formerly Twitter)
• YouTube
• Newsletter
• Partner websites

Example : If visitors reach your website after searching on Google, the source is recorded as google. If they click a link shared on LinkedIn, the source is recorded as linkedin.

Medium

The Medium identifies the marketing method through which visitors arrived at your website. The combination of Source and Medium provides a complete picture of how visitors reached your website.

Common mediums include:

• Organic
• CPC (Cost Per Click)
• Email
• Referral
• Social
• Display

Example : The Source/Medium combination google / organic indicates visitors who discovered your website through unpaid Google search results, while google / cpc represents visitors arriving through Google Ads.

Sessions

Sessions represent the total number of visits generated by each Source/Medium combination.

This metric helps you understand which traffic sources generate the highest volume of website visits.

Example : Suppose your Google Ads campaign generates 8,000 visits during a month, while organic Google search generates 12,000 visits. The Sessions metric allows you to compare traffic volumes between these two acquisition methods.

Visitors

Visitors represent the total number of unique people who arrived through a particular Source/Medium combination during the selected reporting period. Monitoring Visitors helps you determine which traffic sources reach the largest audience.

Example : If one visitor accesses your website multiple times through google / organic, PageSense counts them as one Visitor but multiple sessions.

New Visitors

New Visitors indicate the number of first-time visitors acquired through a particular Source/Medium combination.

This metric is useful for evaluating how effectively individual marketing campaigns attract new audiences.

Example : If your email newsletter reaches many existing customers but your Google Ads campaign brings in mostly first-time visitors, you'll notice a higher New Visitors count for google / cpc.

Bounce Rate

Bounce Rate measures the percentage of sessions in which visitors leave your website without interacting beyond the landing page.

Comparing bounce rates across different traffic sources helps you identify whether your campaigns are attracting relevant visitors.

Example : Suppose:

• google / organic has a bounce rate of 32%.
• google / cpc has a bounce rate of 68%.

Although both sources generate traffic, visitors arriving through paid advertisements may not be finding the information they expected, indicating that your landing page or campaign targeting may require optimization.

Pages per Session

Pages per Session measures the average number of pages visitors view during a session for each Source/Medium combination.

A higher Pages per Session value generally indicates stronger visitor engagement. This comparison helps you identify traffic sources that attract highly engaged visitors.

Example : Visitors arriving through Referral websites may browse five or six pages before leaving, while visitors from paid advertisements may only view one or two pages.

Average Session Duration

Average Session Duration measures the average amount of time visitors from each Source/Medium spend interacting with your website. Longer session durations often indicate that visitors are exploring your content and finding it useful.

Example : If visitors from newsletter / email spend an average of seven minutes on your website, while visitors from facebook / referral spend only one minute, your email campaigns may be attracting a more engaged audience.

Goal Completions

Goal Completions display the total number of configured goals completed by visitors from each Source/Medium combination.

This metric helps you determine which campaigns contribute directly to your business objectives.

Example : If your Google Ads campaign generates 450 product purchases while your email campaign generates 320 newsletter sign-ups, both campaigns contribute differently toward your overall marketing goals.

Goal Completion Rate

Goal Completion Rate measures the percentage of sessions that result in a completed goal for each Source/Medium combination.

This metric allows you to compare campaign effectiveness regardless of traffic volume.

Example : A paid campaign may generate 15,000 sessions but only a 2% Goal Completion Rate, whereas your email campaign generates 2,500 sessions with a 12% Goal Completion Rate. Although the paid campaign attracts more visitors, the email campaign converts a much higher percentage of its traffic.

Why use the Source/Medium report?

The Source/Medium report helps answer questions such as:

• Which websites or platforms drive the most traffic?
• Which marketing campaigns attract the highest number of new visitors?
• Which traffic sources generate the highest-quality visitors?
• Which campaigns have the lowest bounce rate?
• Which acquisition sources produce the highest conversion rates?
• Where should I increase or reduce my marketing investment?

By analyzing Source and Medium together with engagement and conversion metrics, you can identify the campaigns that deliver the greatest value and optimize those that underperform.

Tip: Use Zia Insights in the Source/Medium report to quickly identify high-performing traffic sources, detect sources with unusually high bounce rates, compare conversion performance across campaigns, and receive recommendations for further analysis based on dimensions such as Country, Device, and Landing Page.

Country

The Country report helps you understand where your website visitors are located. It groups your website traffic based on the visitors' geographic location, allowing you to analyze engagement, conversions, and traffic patterns across different countries. Understanding your audience's location helps you identify regions with the highest engagement, evaluate the effectiveness of regional marketing campaigns, and make informed decisions about localization, advertising, and content strategies.

For example, if your website receives visitors from the United States, India, Germany, and Australia, the Country report lets you compare how visitors from each location interact with your website.

Metrics available in the Country report :

Country

The Country dimension displays the country from which visitors accessed your website.

This information is determined based on the visitor's IP address and helps you understand the geographical distribution of your audience. This allows you to identify the regions contributing the most traffic to your website.

Example : If visitors access your website from different locations, the report may display countries such as:

• United States
• India
• United Kingdom
• Germany
• Australia

Sessions

Sessions represent the total number of visits generated from each country. Tracking Sessions helps you understand which regions generate the highest website traffic and how visitor activity varies across locations. Although the United States generates the most sessions, additional engagement metrics can help determine whether this traffic is also the most valuable.

Example : Your website may receive:

• 18,000 sessions from the United States
• 14,000 sessions from India
• 6,000 sessions from Germany

Visitors

Visitors represent the total number of unique people visiting your website from each country during the selected reporting period.

This metric helps you understand the size of your audience across different regions.

Example : If a visitor from Canada accesses your website multiple times using the same browser and device, PageSense counts them as one Visitor but multiple Sessions.

New Visitors

New Visitors indicate the number of people visiting your website for the first time from each country. This metric helps you evaluate how effectively your marketing efforts attract new audiences across different geographic regions.

Example : Suppose you're running a marketing campaign specifically targeting Singapore. If the campaign is successful, you should see an increase in New Visitors from Singapore compared to previous reporting periods.

Bounce Rate

Bounce Rate measures the percentage of sessions in which visitors from a particular country leave your website without interacting beyond the landing page. Comparing bounce rates across countries helps you identify regions where visitors may not be finding your content relevant or engaging.

Example : Visitors from Australia may have a bounce rate of 28%, while visitors from another country have a bounce rate of 65%. This difference may indicate that your content, products, or campaigns resonate better with one audience than the other.

Pages per Session

Pages per Session measures the average number of pages viewed during a session for visitors from each country. A higher Pages per Session value generally indicates that visitors are exploring more content and engaging more deeply with your website.

Example : Visitors from Germany may browse an average of six pages before leaving, while visitors from another region view only two pages. This could indicate stronger engagement from visitors in Germany.

Average Session Duration

Average Session Duration measures the average amount of time visitors from each country spend interacting with your website during a session. Longer session durations often indicate greater interest in your website's content, products, or services.

Example : Visitors from the United Kingdom may spend an average of seven minutes per session, while visitors from another region spend only two minutes. This suggests that UK visitors are engaging more with your website.

Goal Completions

Goal Completions display the total number of configured goals completed by visitors from each country. This metric helps you identify which regions contribute the most conversions.

Example : If visitors from the United States complete 500 purchases while visitors from Canada complete 180 purchases, you can compare conversion performance across these markets and identify regions with the greatest business impact.

Goal Completion Rate

Goal Completion Rate measures the percentage of sessions from each country that result in a completed goal. This metric helps you compare conversion performance regardless of traffic volume.

Example : Suppose India generates 20,000 sessions with a Goal Completion Rate of 2%, while Germany generates only 5,000 sessions with a Goal Completion Rate of 7%. Although India contributes more traffic, Germany converts a higher percentage of its visitors, indicating a more engaged audience.

Why use the Country report?

The Country report helps answer questions such as:

• Which countries generate the most website traffic?
• Which regions attract the highest number of new visitors?
• Which countries have the lowest bounce rates?
• Which audiences spend the most time on my website?
• Which geographic regions generate the highest conversions?
• Which countries should I prioritize for marketing, localization, or expansion?

By comparing traffic, engagement, and conversion metrics across countries, you can identify high-performing markets, optimize regional campaigns, personalize content for different audiences, and make data-driven decisions to improve your global marketing strategy.

Tip: Use Zia Insights in the Country report to identify countries driving the highest traffic and conversions, detect regions with unusually high bounce rates or low engagement, compare visitor behavior across locations, and discover opportunities for localization or regional campaign optimization.

Behaviour

The Behaviour reports help you understand how visitors interact with your website after they arrive. While the Acquisition reports focus on how visitors found your website, the Behaviour reports focus on what visitors do once they're on it.

These reports allow you to identify your most popular pages, understand where visitors enter and leave your website, evaluate page engagement, and uncover opportunities to improve user experience and conversions.

The Behaviour section includes:

• All Pages – Analyze the performance of every page on your website.
• Landing Pages – Identify the first pages visitors see when they enter your website.
• Exit Pages – Understand where visitors leave your website.
  

All Pages

The All Pages report provides a comprehensive view of every page visitors interact with on your website. It helps you understand how individual pages perform by measuring traffic, visitor engagement, and conversions. Whether it's your homepage, pricing page, product page, blog, or contact page, this report helps you identify which pages attract the most visitors, keep them engaged, and contribute to your business goals. For each page, PageSense displays several metrics that help you evaluate its performance.

Metrics available in the All Pages report :

Page

The Page dimension displays the title or URL of each webpage on your website. This allows you to compare the performance of different pages and identify which ones receive the most traffic.

Page Views

Page Views represent the total number of times a page has been viewed, including repeated views by the same visitor. Monitoring Page Views helps you identify your most frequently visited pages.

Example : If a visitor opens your Pricing page, refreshes it twice, and then revisits it later during the same session, PageSense counts each view separately, increasing the total Page Views.

Unique Page Views

Unique Page Views represent the number of sessions during which a page was viewed at least once. Unlike Page Views, multiple views of the same page within a single session are counted only once. This provides a clearer picture of how many visits included that page.

Entrances

Entrances indicate the number of sessions that began on a particular page. Pages with a high number of entrances often serve as important landing pages through search engines, advertisements, or marketing campaigns.

Bounce Rate

Bounce Rate measures the percentage of sessions where visitors entered through a page and left your website without visiting another page or interacting further. A high bounce rate may suggest that visitors didn't find the information they expected or that the page requires optimization.

Average Time on Page

Average Time on Page measures how long visitors spend on a particular page before navigating elsewhere. Longer durations often indicate that visitors are reading, watching, or engaging with the content.

Exit Rate

Exit Rate measures the percentage of page views that ended with visitors leaving your website from that page. Unlike Bounce Rate, Exit Rate includes visitors who may have browsed multiple pages before ending their session.

Goal Completions

Goal Completions display the total number of configured goals completed from each page. This metric helps identify pages that contribute directly to conversions.

Goal Completion Rate

Goal Completion Rate measures the percentage of page visits that result in a completed goal. Comparing this metric across pages helps you identify your highest-converting content.

Example : Imagine an ecommerce website where visitors typically follow this journey:

Homepage → Category Page → Product Page → Checkout → Thank You Page

The All Pages report might reveal that:

• The Homepage receives the highest number of Page Views.
• The Product Page has the longest Average Time on Page, indicating that visitors are spending time evaluating products.
• The Checkout page has a high Exit Rate, suggesting visitors abandon their purchase before completing it.
• The Thank You page records the highest Goal Completions because it appears only after a successful purchase.

By analyzing these metrics together, you can identify where visitors engage most and where they drop off, allowing you to prioritize improvements to your website.

Landing Pages

The Landing Pages report shows the first page visitors see when they arrive on your website. Since a landing page creates the visitor's first impression, it plays a crucial role in determining whether they continue exploring your website or leave immediately.

Visitors can land on your website through various channels such as search engines, advertisements, email campaigns, social media posts, or referral links. The Landing Pages report helps you evaluate how effectively these entry pages engage visitors and guide them toward completing your business goals. By analyzing this report, you can determine whether your landing pages provide the right content, encourage further navigation, and successfully convert visitors. For each landing page, PageSense provides several metrics that help measure visitor engagement and conversions.

Metrics available in the Landing Pages report : 

Landing Page

The Landing Page dimension displays the first page visitors viewed when they started their session.

Monitoring your landing pages helps you identify which pages attract the most visitors and which pages are commonly used as entry points for your marketing campaigns.

Example : A visitor clicks your Google Ads campaign promoting a free trial and lands directly on the Free Trial page. In this session, the Free Trial page is recorded as the landing page.

Entrances

Entrances represent the total number of sessions that began on a particular landing page. This metric helps you identify the pages that attract the highest number of visitors.

Example : If 5,000 visitors begin their sessions on your Homepage and 2,500 visitors begin on your Pricing page, the Homepage has more Entrances.

Sessions

Sessions indicate the total number of visits that started on a landing page. Tracking Sessions helps you compare how much traffic each landing page receives over time.

Example : Your Blog page may generate thousands of sessions through organic search, while your webinar registration page receives traffic primarily from email campaigns.

Visitors

Visitors represent the total number of unique people who landed on a page during the selected reporting period. This metric helps you understand the actual audience size for each landing page.

New Visitors

New Visitors indicate the number of first-time visitors who entered your website through a landing page. Landing pages with a high number of New Visitors often serve as important acquisition pages for marketing campaigns and search engines.

Example : A newly published blog article ranking on Google Search may attract thousands of first-time visitors, increasing the New Visitors count for that landing page.

Bounce Rate

Bounce Rate measures the percentage of visitors who leave your website after viewing only the landing page without navigating further or interacting with additional content. A high bounce rate may indicate that the landing page does not meet visitor expectations, contains unclear messaging, or requires optimization.

Example : Suppose visitors click an advertisement promising a free product demo but land on a generic homepage instead. Many visitors may leave immediately, resulting in a higher Bounce Rate.

Pages per Session

Pages per Session measures the average number of pages visitors view after entering through a landing page. A higher value generally indicates that visitors continue exploring your website after arriving.

Example : Visitors landing on your Product Overview page may continue browsing the Features, Pricing, and Contact pages, resulting in a higher Pages per Session value.

Average Session Duration

Average Session Duration measures the average amount of time visitors who entered through a landing page spend interacting with your website. Longer session durations generally indicate that visitors found the landing page relevant and continued engaging with your content.

Example : Visitors arriving through an educational blog post may spend several minutes reading related articles and exploring additional resources before leaving.

Goal Completions

Goal Completions represent the total number of configured goals completed by visitors who entered through a landing page. This metric helps identify landing pages that contribute directly to conversions.

Example : If visitors who land on your Free Trial page complete 450 sign-ups during the selected period, the Free Trial page records 450 Goal Completions.

Goal Completion Rate

Goal Completion Rate measures the percentage of sessions that started on a landing page and resulted in a completed goal. This metric helps you compare the effectiveness of different landing pages, regardless of the amount of traffic they receive.

Example : Your Homepage may receive significantly more traffic than your Free Trial page, but the Free Trial page may have a much higher Goal Completion Rate because visitors arriving there already have stronger purchase intent.

Why use the Landing Pages report?

The Landing Pages report helps answer questions such as:

• Which pages are the primary entry points to my website?
• Which landing pages attract the most visitors?
• Which landing pages acquire the highest number of new visitors?
• Which landing pages encourage visitors to explore additional pages?
• Which landing pages have the highest bounce rates?
• Which landing pages generate the highest conversions?
• Which campaign landing pages should I optimize?

By comparing traffic, engagement, and conversion metrics, you can identify high-performing landing pages, improve underperforming ones, and optimize your campaigns to provide a better first impression for visitors.

Tip: Use Zia Insights in the Landing Pages report to identify your top-performing landing pages, detect pages with unusually high bounce rates, compare engagement across entry pages, and discover optimization opportunities that can improve visitor retention and conversions.

Exit Pages

The Exit Pages report shows the last page visitors view before leaving your website. Unlike the Landing Pages report, which identifies where a visitor's journey begins, the Exit Pages report helps you understand where that journey ends. Analyzing exit pages helps you determine whether visitors are leaving after successfully completing their intended task or abandoning the website before converting. By identifying pages with unusually high exit rates, you can uncover usability issues, confusing content, or bottlenecks in your conversion funnel. For each exit page, PageSense provides several metrics that help you evaluate visitor behavior and identify opportunities for improvement.

For example, if a large number of visitors leave from your Checkout page before completing a purchase, it may indicate friction in the checkout process. On the other hand, a high exit rate on a Thank You page is generally expected because visitors have already completed their goal. 

Metrics available in the Exit Pages report :

Exit Page

The Exit Page dimension displays the last page visitors viewed before ending their session. Monitoring exit pages helps you identify where visitors commonly leave your website and determine whether those exits are expected or indicate areas that require optimization.

Example : A visitor follows this journey:

Homepage → Features → Pricing → Contact Us → Exit

In this case, the Contact Us page is recorded as the Exit Page.

Exits

Exits represent the total number of times visitors left your website from a particular page. This metric helps you identify the pages where visitors most frequently end their sessions.

Example : If 2,000 visitors leave your website from the Pricing page during the selected period, the Pricing page records 2,000 exits.

Exit Rate

Exit Rate measures the percentage of page views that ended with visitors leaving your website from that page. Unlike Bounce Rate, Exit Rate considers all visitors who viewed the page, regardless of how they arrived there or how many pages they visited beforehand. A high Exit Rate isn't always a concern—it depends on the purpose of the page.

Example : If your Checkout page has an Exit Rate of 45%, visitors may be abandoning the purchase process before completing their transaction. However, if your Thank You page has a high Exit Rate, it usually indicates that visitors have successfully completed their purchase or registration.

Page Views

Page Views represent the total number of times an exit page was viewed, including repeated views by the same visitor. Comparing Page Views with Exits helps you understand how often visitors leave after viewing a particular page.

Example : If the Pricing page receives 10,000 Page Views but records only 500 exits, most visitors continue browsing after viewing that page.

Unique Page Views

Unique Page Views represent the number of sessions during which the exit page was viewed at least once. Unlike Page Views, repeated views of the same page within a single session are counted only once. This metric provides a clearer understanding of how many visitor sessions included the page.

Average Time on Page

Average Time on Page measures the average amount of time visitors spend on an exit page before leaving your website. This metric helps you understand whether visitors are spending enough time engaging with the content before exiting.

Example : If visitors spend five minutes reading a knowledge base article before leaving, the exit is likely expected because they found the information they needed. However, if visitors leave a pricing page after only a few seconds, it may indicate that the page requires improvements.

Goal Completions

Goal Completions represent the total number of configured goals completed before visitors exited from a page. This metric helps you determine whether visitors are leaving after successfully completing a desired action.

Example : Visitors who complete a purchase and then leave from the Thank You page contribute to the Goal Completions for that page.

Goal Completion Rate

Goal Completion Rate measures the percentage of sessions ending on an exit page that also resulted in a completed goal. This metric helps you distinguish between successful exits and abandoned journeys.

Example : If most visitors exiting from your Thank You page have completed a purchase, the page will have a high Goal Completion Rate. In contrast, if visitors frequently exit from your Checkout page without completing a purchase, the Goal Completion Rate will be much lower.

Why use the Exit Pages report?

The Exit Pages report helps answer questions such as:

• Which pages do visitors leave from most frequently?
• Are visitors exiting after completing their goals or abandoning the journey?
• Which pages have unusually high exit rates?
• Where are visitors dropping off in the conversion funnel?
• Which pages should be optimized to improve visitor retention?
• Are there usability or content issues causing visitors to leave?

By analyzing exit behavior alongside engagement and conversion metrics, you can identify friction points in the visitor journey, optimize navigation and page content, and improve the overall user experience.

Tip: Use Zia Insights in the Exit Pages report to quickly identify pages with unusually high exit rates, detect potential drop-off points in the visitor journey, compare exit behavior across pages, and receive recommendations for improving navigation, content, and conversion paths.