When you open the Heatmaps tab under the Track module, you’ll see a complete overview of all the heatmaps created for your project. This view helps you monitor visitor interaction data and manage your heatmap experiments efficiently.

1. Heatmap Name
   Displays the name of each heatmap experiment, helping you quickly identify the webpage or campaign being tracked.
2. Status
   Indicates whether the heatmap is currently active and collecting visitor interaction data or paused.
3. Visits
   Shows the total number of times the tracked page was visited during the selected time period. Unlike sessions, visits count every page visit including repeat visits from the same user, helping you understand how frequently visitors (both new and returning) access the page.
4. Clicks
   Displays the total number of clicks recorded on the tracked page. This metric reflects how frequently visitors interact with elements on the page.
5. Clicks per Visit
   Represents the average number of clicks generated per visit. This metric helps you measure how actively visitors engage with the page elements.
6. Created Date
   Displays when the heatmap was created and by whom, making it easier to track experiment ownership and history.

Create Heatmap

You can start a new heatmap experiment directly from the dashboard by clicking Create Heatmap. This opens the configuration screen where you can define tracking pages.

Step 1: Enter Heatmap Name

1. Provide a descriptive name for the heatmap.
   

1. Example: Landing page engagement.

1. This helps identify the purpose of the experiment later.

Step 2(a): Define Pages to Track

When defining the Pages to Track for a heatmap, you must specify how PageSense should identify the webpages where visitor interactions will be recorded.

Depending on your website structure, you can use different URL matching conditions to accurately track user behavior on specific pages or sections of your website. PageSense provides an Advanced option that allows you to choose from 8 URL match types to precisely control page targeting.

 

Step 2(b): Define Pages not to Track (optional)

• If the same element appears globally (for example, in the header or footer), but should not count as a conversion on certain pages, use the Pages Not to Track option. 
  

• Apply the same URL match types to define exclusion rules.
• This prevents inflated or misleading conversion data.
  

Step 3: Set Preview URL

The Preview URL loads the selected webpage inside the editor so you can verify that the correct page is being tracked.

Step 4: Choose Number of Visitors to Track

Select how many visitors should be included in the heatmap experiment.

Available options:

• 2,000 Visitors
• 5,000 Visitors
• 10,000 Visitors
• 25,000 Visitors
• All Visitors

The heatmap will automatically stop collecting data once this limit is reached.

Step 5: Activate the Heatmap

After completing the configuration:

1. Review the pages being tracked
2. Confirm the preview URL
3. Verify the visitor tracking limit

Click Activate to start the heatmap experiment.

Once activated, PageSense begins recording visitor interaction data on the selected webpages.