Heatmaps in Zoho PageSense
Instead of relying only on numerical analytics data, heatmaps display visitor interactions using color gradients. Warmer colors indicate higher engagement, while cooler colors represent lower interaction.
By analyzing these patterns, you can quickly identify usability issues, improve content placement, and optimize page elements to increase conversions.
Why Use Heatmaps
Understanding visitor behavior is essential for improving website performance. Heatmaps help you analyze how users interact with different sections of your webpage and identify opportunities for optimization.
With heatmaps, you can:
- Identify high-engagement areas on your webpage
- Detect ignored content or inactive sections
- Optimize CTA placement and page layout
- Understand visitor engagement patterns
- Improve conversion-focused elements
Heatmaps are often used before running A/B test and Split URL experiments to understand how visitors currently interact with your pages.
Heatmaps Dashboard Overview
When you open the Heatmaps tab under the Track module, you’ll see a complete overview of all the heatmaps created for your project. This view helps you monitor visitor interaction data and manage your heatmap experiments efficiently.
- Heatmap Name
Displays the name of each heatmap experiment, helping you quickly identify the webpage or campaign being tracked. - Status
Indicates whether the heatmap is currently active and collecting visitor interaction data or paused. - Visits
Shows the total number of times the tracked page was visited during the selected time period. Unlike sessions, visits count every page visit including repeat visits from the same user, helping you understand how frequently visitors (both new and returning) access the page. - Clicks
Displays the total number of clicks recorded on the tracked page. This metric reflects how frequently visitors interact with elements on the page. - Clicks per Visit
Represents the average number of clicks generated per visit. This metric helps you measure how actively visitors engage with the page elements. - Created Date
Displays when the heatmap was created and by whom, making it easier to track experiment ownership and history.
Create Heatmap
You can start a new heatmap experiment directly from the dashboard by clicking Create Heatmap. This opens the configuration screen where you can define tracking pages.
- Provide a descriptive name for the heatmap.
- Example: Landing page engagement.
- This helps identify the purpose of the experiment later.
Match Type | Description | Example |
Simple Match | Tracks a specific webpage while ignoring minor URL variations such as protocol differences, query parameters, fragments, trailing slashes, and case sensitivity. Best suited for tracking a single page. | |
Exact Match | Tracks Heatmap data only when the URL exactly matches the specified value, including query parameters and fragments. Useful for campaign-specific or landing page analysis. | |
URL Pattern Match | Tracks a group of URLs that follow a common structure using wildcards (*). Useful for monitoring multiple similar pages within a section of your website. | |
Regex Match | Uses regular expressions to track complex and dynamic URL structures that cannot be captured using other match types. | /https?:\/\/www\.zylker\.com\/products\/[0-9]+/ |
URL Contains | Tracks all pages containing a specific keyword or string within the URL. Useful for monitoring categories, blogs, or campaign-specific pages. | blog |
URL Starts With | Tracks pages whose URLs begin with the specified value. Useful when URL parameters change dynamically after a common base URL. | |
URL Ends With | Tracks pages whose URLs end with a specific value. Commonly used for confirmation, thank-you, or completion pages. | /thank-you.html |
Include Pages | Allows you to track Heatmaps across multiple unrelated pages within a single Heatmap experiment by adding additional URL conditions. | Homepage + Pricing Page + Contact Page |
Exclude Pages | Excludes specific pages from Heatmap tracking even if they match the primary targeting conditions. | Track all blog pages except /blog/archive |
Page Group | Tracks all pages belonging to a previously created Page Group. Useful when managing Heatmaps across large sections of a website. | Product Pages Group |
- If the same element appears globally (for example, in the header or footer), but should not count as a conversion on certain pages, use the Pages Not to Track option.
- Apply the same URL match types to define exclusion rules.
- This prevents inflated or misleading conversion data.
- 2,000 Visitors
- 5,000 Visitors
- 10,000 Visitors
- 25,000 Visitors
- All Visitors
- Review the pages being tracked
- Confirm the preview URL
- Verify the visitor tracking limit
We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
All-in-one knowledge management and training platform for your employees and customers.
Create. Review. Publish.
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
Zoho Sheet Resources
Zoho Forms Resources
Zoho Sign Resources
Sign, Paperless!
Zoho TeamInbox Resources
Design. Discuss. Deliver.
Related Articles
Website Settings
The Website section in Zoho PageSense allows you to configure settings related to how PageSense connects with and interacts with your website. This includes installing the tracking snippet, enabling browser notifications, and managing how visitors ...Frequently Asked Questions
1. Can I view Heatmaps for webpages behind a login page? Yes. Using the Google Chrome extension for Zoho PageSense, you can create and view Heatmaps for webpages that are accessible only after user login or authentication.This is useful for analyzing ...Space Management in Zoho PageSense
Managing your PageSense workspace efficiently is important when multiple projects, users, and experiments are involved. The Space Management section helps you organize projects, control user access, monitor subscription usage, and manage archived ...Understand Your Heatmap Report
The Heatmap report in Zoho PageSense helps you analyze how visitors interact with your webpage by visualizing their behavior through clicks, cursor movements, and scrolling activity. These reports help you identify which elements attract the most ...Manually install the snippet on your website
To start tracking visitor behavior and run experiments on your website, you must install the Zoho PageSense snippet. The snippet is a small piece of JavaScript code that enables PageSense to collect visitor data, run experiments, and deliver ...