Configure Audience for Session Recording

The Audience tab allows you to define which visitors should be included in your session recording experiment.

Instead of recording all visitors, you can filter sessions to specific audience segments using predefined options or custom conditions.

Set Target Audience

All Visitors

By default, the experiment includes all visitors who match the configured page conditions.

Preset Segments

Preset segments are ready-to-use audience groups based on common visitor sources and behaviors.

Available Preset Segments

Segment	Description
Direct Visitors	Users who access your site directly without coming from another source.
Paid Campaigns Traffic	Visitors arriving through paid advertisements or campaign links.
Organic Search Traffic	Users who find your site through search engines.
Social Traffic	Visitors coming from social media platforms.
Referral Traffic	Users who land on your site through links from other websites or campaigns.
Mobile and Tablet Traffic	Visitors browsing your site on mobile devices or tablets.
Desktop Traffic	Visitors using desktop or laptop devices.
New Visitors	Users visiting your site for the first time.
Returning Visitors	Users who have previously visited your site.

Custom Segments

Custom segments allow you to define a more specific audience by setting conditions based on visitor attributes.

You can reuse previously created segments or build a new one.

Step 1: Create or Select Custom Segment

Provide a name for your audience.
Add a short description(Optional).
Choose an existing segment if available, or create a new one.

Step 2: Add Conditions

Click New Condition (+) to define audience rules.
During first-time configuration, the initial condition field is available by default, so you can directly configure your first rule without clicking New Condition.
Use New Condition (+) only when you want to add additional rules.

Step 3(a): Configure Audience Conditions - Segment

This defines the type of visitor attribute you want to filter.

Segment	Description
Current URL	Matches visitors based on the page they are currently viewing
Referral URL	Filters users based on the page they came from
Query Parameter	Targets visitors using URL parameters (requires key and value)
Source	Identifies users based on how they arrived at your site
Location	Filters visitors by geographic region
Visitor Type	Differentiates between new and returning users
Device Type	Filters users based on device category
Browser	Targets users based on browser type
Operating System	Filters based on the user’s OS
Day of Week	Targets visitors based on the day they visit
Hour of the Day	Filters based on the time of visit
Mobile OS	Targets users based on mobile operating system
JS Variable	Uses custom JavaScript variables (requires key and value)

Step 3(b): Configure Audience Conditions - Modifier

This defines how the condition should evaluate the selected segment.

Modifier	Description
equals	Matches when the value is exactly the same
not equals	Matches when the value is different
contains	Matches when the value includes the specified text
does not contain	Matches when the value does not include the specified text
regex	Matches patterns using regular expressions

Step 3(c): Configure Audience Conditions - Value

This is the value that the segment will be compared against.

For most segments → enter a single value
For Query Parameter and JS Variable → provide:
- Key
- Value

Example:

Segment: Device Type
Modifier: equals
Value: Mobile

Step 4: Add Multiple Conditions

Click New Condition (+) to include additional rules within the same group.

All conditions in a group are evaluated together.

Step 5: Add New Group

Click New Group to create a separate set of conditions.

This helps you combine multiple rule sets and build more flexible audience targeting.

Step 6: Save Custom Segment

After setting up your conditions:

Click Save Audience
The segment will be saved for reuse in future experiments

How Audience Works

Audience settings determine which visitors are eligible for recording.
Only users who meet the defined conditions will have their sessions recorded.
The total number of sessions captured depends on the recording limit configured for the experiment. Recordings are collected based on the following process :
- Verify whether the visitor matches the configured audience criteria.
- If the audience criteria are met, PageSense then checks whether the visitor lands on the configured tracking URL.

Proceed to Next Step

After configuring the audience:

Click Next
You will be taken to the Privacy settings tab

We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!