Segment | Description |
Direct Visitors | Users who access your site directly without coming from another source. |
Paid Campaigns Traffic | Visitors arriving through paid advertisements or campaign links. |
Organic Search Traffic | Users who find your site through search engines. |
Social Traffic | Visitors coming from social media platforms. |
Referral Traffic | Users who land on your site through links from other websites or campaigns. |
Mobile and Tablet Traffic | Visitors browsing your site on mobile devices or tablets. |
Desktop Traffic | Visitors using desktop or laptop devices. |
New Visitors | Users visiting your site for the first time. |
Returning Visitors | Users who have previously visited your site. |
Segment | Description |
Current URL | Matches visitors based on the page they are currently viewing |
Referral URL | Filters users based on the page they came from |
Query Parameter | Targets visitors using URL parameters (requires key and value) |
Source | Identifies users based on how they arrived at your site |
Location | Filters visitors by geographic region |
Visitor Type | Differentiates between new and returning users |
Device Type | Filters users based on device category |
Browser | Targets users based on browser type |
Operating System | Filters based on the user’s OS |
Day of Week | Targets visitors based on the day they visit |
Hour of the Day | Filters based on the time of visit |
Mobile OS | Targets users based on mobile operating system |
JS Variable | Uses custom JavaScript variables (requires key and value) |
Modifier | Description |
equals | Matches when the value is exactly the same |
not equals | Matches when the value is different |
contains | Matches when the value includes the specified text |
does not contain | Matches when the value does not include the specified text |
regex | Matches patterns using regular expressions |
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