View your website performance from the Web Dashboard

The Web Dashboard gives you a consolidated view of your website's visitor activity, engagement, acquisition, and conversion metrics. Instead of switching between different reports, you can use the dashboard to monitor your website's overall performance from a single page.

The dashboard is updated automatically as PageSense processes new visitor data, allowing you to monitor your website's activity in near real time. You can also change the date range or apply an audience segment to analyze data for a specific period or group of visitors

Note: The dashboard starts displaying data only after the PageSense tracking snippet is installed on your website and visitor activity has been recorded.

Before you begin

Before you can view analytics in the Web Dashboard:

Install the PageSense tracking snippet on your website.
Allow PageSense to collect visitor data.
Create goals if you want to track conversion metrics.

Filter dashboard data

Before reviewing your analytics, you can customize the dashboard to display the data that matters most to you.

Select a date range

Use the Date Range selector in the upper-right corner to analyze website performance for a specific period. All dashboard widgets update automatically based on the selected date range.

Filter by audience segment

Click Segment Audience to filter dashboard data for a predefined audience segment. This lets you compare website performance for a specific group of visitors instead of your overall traffic.

Refresh the dashboard

Click the Refresh icon to load the latest processed analytics. Although the dashboard updates automatically as PageSense receives new visitor data, you can manually refresh it whenever required.

Understand the Web Dashboard

The Web Dashboard is divided into several widgets, each designed to provide insights into a different aspect of your website's performance.

Real-time Active Visitors

The Real-time Active Visitors widget shows the visitors who are currently active on your website.

Metric	Description
Active Visitors	Total number of visitors currently browsing your website.
Returning Visitors	Visitors who have previously visited your website and returned during the selected period.
New Visitors	Visitors who are visiting your website for the first time.

Overall Site Performance

The Overall Site Performance widget provides a summary of your website traffic and engagement for the selected time period.

It displays the following metrics :

Unique Visitors - The total number of distinct visitors who visited your website.
Total Sessions - The total number of browsing sessions started by visitors. A single visitor can initiate multiple sessions.
Total Pageviews - The total number of pages viewed during all visitor sessions. Repeated views of the same page are included.
Pages per Session - The average number of pages viewed during each session.
Bounce Rate - The percentage of sessions in which visitors leave your website after viewing only one page without any additional interaction.
Average Session Duration - The average amount of time visitors spend on your website during a session.
Average Sessions per Visitor - The average number of sessions initiated by each unique visitor during the selected time period. This metric helps you understand how frequently visitors return to your website.

Acquisition Effectiveness

The Acquisition Effectiveness widget helps you understand how effectively your website acquires visitors over time. The chart displays acquisition trends for the selected date range, allowing you to compare how visitor acquisition changes over time. Use this widget to identify changes in acquisition performance after running campaigns or marketing activities.

Top Channels Driving New Visitors

The Top Channels Driving New Visitors widget shows the channels that bring new visitors to your website. The widget lists your top acquisition channels along with the number of new visitors received from each source and the percentage increase or decrease compared to the previous period.

Depending on your traffic sources, channels may include:

Direct
Organic Search
Referral
Paid Search
Social
Email

This widget helps you identify the marketing channels that contribute the most new visitors.

Goal Conversions

The Goal Conversions widget displays the performance of the goals configured in your project. Use the goal selector in the upper-right corner to switch between different goals and review their conversion performance. If no goals have been configured or no conversion data is available, the widget displays There is no data yet.

Top Countries

The Top Countries widget provides a geographic breakdown of your website visitors and conversions. The world map visually represents visitor activity by country, while the table below displays detailed metrics for each location.

Use the metric selector in the upper-right corner of the widget to change how countries are displayed on the map.

You can switch between the following metrics :

Visitors - Displays countries based on the total number of visitors. Select this option to identify where your website traffic originates.
Conversions - Displays countries based on the total number of conversions recorded. Use this option to identify the regions generating the highest number of successful conversions.
Conversion Rate - Displays countries based on their conversion rate.
Select this option to compare how effectively visitors from different countries convert, regardless of traffic volume.

The country table displays the following information :

Metric	Description
Country	Visitor's country or region.
Visitors	Total visitors from the selected country.
Conversions	Total conversions recorded from the selected country.
Conversion Rate	Percentage of visitors who completed a conversion.
Time Spent on Page	Average time visitors from the selected country spent on your website.

Tips

Use Real-time Active Visitors to monitor live website traffic.
Review Overall Site Performance regularly to identify changes in visitor engagement.
Compare Acquisition Effectiveness and Top Channels Driving New Visitors to evaluate the impact of your marketing campaigns.
Switch the Top Countries map between Visitors, Conversions, and Conversion Rate to identify high-performing regions.
Monitor Average Sessions per Visitor alongside Returning Visitors to understand visitor loyalty and repeat engagement.

We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!