Few important metrics to measure the effectiveness of push notification

The main aim of any marketing activity is to see if your strategy is driving any business. By looking at the notification metrics that actually matter, you can quickly make a solid business decision and further iterate your most successful results. Below are the key metrics that you must track and analyze to tell you more about how your push notifications are performing, and whether or not you’re reaching your audience with the content they crave (at the right time):

Click-through rate on notification

The goal of every notification is to drive the user to take some form of the action after reading your push message. This includes clicking on the CTA button (or links) to view what you tried to convey, or dismissing your notification by clicking on the close button. Either way, you can know whether the user took an action (opened) because of your notification or not. If they did, you can understand what kind of message on what day of the week and what time of the day makes them tick. Based on this information, you can understand the requirements of the visitors in specific, and further customize the messages for increased user engagement on your website.

The number of notifications delivered

However effective your push notification content is, your notifications are futile if they do not reach all your intended recipients at the right time. Sometimes, your notification might fail to deliver due to reasons like network issues or the user disabling notifications on their web browser. In such cases, analyzing the delivery rate is an effortless way to find out if your beautifully-crafted message has been sent to all the targeted subscribers in the list. This delivery metrics not only help you learn how many notifications were actually delivered, but further segregate users who are better suited for text messages.

Signups via push notification

Analyze your push notification strategy using quantitative results. Track the new sign ups received to your product, marketing newsletters, or any business material obtained from the push notifications you had sent. This will not only help identify the messages that encouraged visitors to convert into customers, but also the message (or offers) that attracted them to on your website.

Time spent on page after a certain notification

Measuring the amount of time spent by users (on setting time spent goals) is just another important factor to monitor the performance of your push messages. As the ultimate goal of the push notification is to bring users to a particular web page, it's necessary to see how much time they spend on that page, and if the expectation set by the user is achieved or not on your landing page. This metric also lets you understand the relevance of the new discounts, and the engagement it brings on a particular web page.

Number of sales & total revenue made

With the right number of conversions received, there is another major parameter that contributes to the performance of your notification: order value or revenue made on your site. Dig deeper into the number of sales, visitors converted to paid plans, and the total revenue generated from a notification. Calculating the average sales order or new revenue per user after viewing a push notification is one of the best ways to learn the effectiveness of your campaign.

Re-engagement or repeated visits after push notification delivery

A robust push notification campaign helps gain happily-returning visits to your website. This includes making repeated purchases, ebook downloads, newsletter subscriptions, and more. Tracking these specific numbers on your website is a great tool to improve your user engagement level, and to see how your message has influenced your customer's behavior on your website.