Free Plan Feature Limits & Capabilities
Usage Limits (Free Plan)
Capability | Free Plan |
Total Monthly Tracked Users | 5,000 |
Data Retention Duration | 1 Month |
Module-Wise Breakdown
The Track module allows you to measure conversions and visitor flow.
Feature | Sub-Feature | Other Paid Plans | Free Plan |
Goals | Number of goals |
| 2 |
Funnel Analysis | Number of funnels |
| 1 |
Number of steps |
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Heatmaps |
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Overall Number of recordings |
Unlimited |
5000 | |
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Feature | Sub-Feature | Other Paid Plans | Free Plan |
Web Analytics | Acquisition | ✔ | ✔ |
Behaviour | ✔ | ✔ | |
Mobile Analytics | Events | ✔ | ✔ |
Filters & Targeting Capabilities
|
| Other Paid Plans | Free plan |
Smart Filter | Visitor type | ✔
| ✔
|
Country | ✔
| ✔
| |
Channel | ✔
| ✗
| |
Device type | ✔
| ✗
| |
Browser | ✔
| ✗
| |
Day of the week | ✔
| ✗
| |
Hour of the day | ✔
| ✗
| |
OS | ✔
| ✗
| |
Advanced Filter |
| ✔
| ✗
|
Save segments |
| ✔
| ✗
|
|
| Other Paid Plans | Free Plan |
Pages to track | Domain | ✔
| ✗
|
Simple match | ✔
| ✔
| |
Exact match | ✔
| ✔
| |
URL Pattern match | ✔
| ✗
| |
URL Regex match | ✔
| ✗
| |
URL Contains | ✔
| ✗
| |
URL starts with | ✔
| ✗
| |
URL Ends with | ✔
| ✗
| |
Page Groups | ✔
| ✗
|
Note: Funnel Analysis supports another extra one which is Project Goals. Both the Free Plan and all Paid Plan can access and use Project Goals within Funnel Analysis.
Feature | Sub-Feature | Other Paid Plans | Free Plan |
Audience | All visitors | ✔
| ✔
|
Custom audience | ✔
| ✗
| |
Preset segments | ✔
| ✗
|
Summary: What You Get in Free Plan
- Core web behavior analytics
- Heatmaps and session recordings
- Basic funnel and goal tracking
- Advanced filtering and segmentation
- 5,000 monthly tracked users
- 1-month data retention
- Small businesses
- Startups validating product-market fit
- Teams beginning conversion analysis
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