Integrate Google Ads with Zoho PageSense
By integrating PageSense with Google Ads, you can easily track which Google ad campaigns you ran on your website or landing page brought in the most clicks, impressions, and conversions for your business, in addition to key metrics like cost per conversion generated by a particular ad.
The integration also lets you target and run A/B tests for visitors based on the keyword, ad group, or campaign associated with an ad – without the need to deal with destination URLs or messy query parameters. This type of testing helps you understand what works best for visitor segments coming from particular Adwords and later create customized web pages dedicated to users of a specific ad group for increased conversion. Furthermore, you can also enable the Google Ads setup for the Goals, Funnel Analysis, and Form Analytics experiments in PageSense and drill down your campaign report based on a variety of audience parameters like visitor type, traffic source, location, and more to see how each segment of visitors is responding to your campaigns.
To integrate Google ads with PageSense:
1. Click the Integrations option in the top right corner of the experiment listing page and toggle on the Google Ads button.
2. Sign in with your Google account to allow PageSense to manage your Google Ads campaigns. You can remove the integrated account by clicking Change.
3. Now, log in to your Google Ads account and select the Campaigns tab from the left pane.
4. Click on the campaign of your choice.
5. Select the ad group of your choice and click Edit. Select the Change tracking templates option.
6. Choose Append text option and paste the given tracking template in the text field.
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7. Click Apply.
Now, you can enable experiment level integrations within PageSense for Goals, Funnel analysis and Form analytics experiments, and also target audience segments that visit your website via Google Ads in A/B (and Split URL tests). This is a sample report of Form Analytics Google Ads Spend report.