Integrate Google Analytics with Zoho PageSense via Google Tag Manager
Before you start with the below procedures, log in to your Google Tag Manager account and select the Workspace you want to integrate with Zoho PageSense.Create custom HTML tag in GTM
To create custom HTML tag in GTM:
1. Go to the left pane, click Tags, then click the New button.
3. Click the Tag icon, then select Custom HTML from the list.
4. Copy-paste the below code inside the HTML window:
<script>
if(window.ZAB && window.ZAB.experimentsLoaded) {
window.ZAB.GAGTMIntegFunc();
}
if(document.addEventListener){
document.addEventListener("zpsExperimentsLoaded", function() {
window.ZAB.GAGTMIntegFunc();
}, false);
} else {
document.attachEvent("zpsExperimentsLoaded", function() {
window.ZAB.GAGTMIntegFunc();
});
}
</script>
5. Click the trigger icon and choose All Pages with the trigger type as Page View.
6. Click Save in the top-right corner.
Create data layer variables in GTM
To create data layer variables in GTM:
1. Go to the left pane, click Variables, then click the New button.
3. Click the Variable icon and select Data Layer Variable from the list.
4. Enter the following details in the Variable Configuration page, then click Save:
- Variable type as Data Layer Variable.
- Data Layer Variable Name as PageSenseExperimentName.
- Data Layer Version as Version 2.
5. Create your second Data Layer Variable. Again, on the left pane, click Variables then the New button.
6. In the Untitled Variable field, enter your variable name as 'PageSenseVariationName'.
8. Enter the following details in the Variable Configuration page:
- Variable type as Data Layer Variable.
- Name as PageSenseVariationName.
- Data Layer Version field as Version 2.
Create a trigger for custom event in GTM
To create a new trigger for custom event in GTM:
1. Go to the left pane, click Triggers, then click the New button.
2. In the Untitled Tag field, enter the trigger name as 'zohoPageSenseEvent'.
4. Enter the following details in the Trigger Configuration page:
- Event name as zohoPageSenseEvent.
- This trigger fires on as All Custom Events.
Create a tag for GA in GTM
To create a tag for GA in GTM:
1. Go to the left pane, click Tags, then click the New button.
3. Click the Tag icon, then select Google Analytics: Universal Analytics from the list.
4. Enter the following details in the Tag Configuration page:
The tracking parameters you will set in this step depends on what data you want to integrate and view on Google Analytics. Here, we will use the standard parameters "category" and "action" from our Event.In Track Type, select Event.
In Category, select Zoho PageSense.
In Action as {{PageSenseExperimentName}}:{{PageSenseVariationName}}
In Non-Interaction Hit as True.
In Google Analytics Settings, choose Select Settings Variable.
Select the Enable overriding settings in this tag option.
In Tracking ID, copy-paste the Tracking ID from Google Analytics, which you will find in the GA admin page, under Tracking Info.
5. Click the Triggering icon and choose zohoPageSenseEvent of type Custom Event from the list.
8. Click Publish to publish the tag and start running your experiments using the PageSense tools.
Enable Google Analytics integration within PageSense
To enable GA within PageSense:
1. On the left pane, click either the A/B Test or Split URL Test and choose the required experiment you want to view reports.
2. Now, click the CONFIGURATION tab on the top bar, scroll down to Add Integrations section and click on here to enable the Google Analytics button from the Integrations list.
View reports in Google Analytics
To view reports in Google Analytics:
1. Login to your Google Analytics account, on the left pane, click Behavior, then Events.
2. Click the Overview button.
3. You can view a summary of your test results as shown in the image.
The report provides an overview of all your original and variations of a/b and split tests in GA. It includes experiment metrics such as a total number of visits and unique visits.
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