Filter and segment form reports
1. Go to the Reports tab of your Form Analytics experiment.
2. Click the funnel icon on the right.
You'll see two types of report segmentation facilities: Smart and Advanced. From this, you can select a segment you want to see the report of, or create your own custom segment in the Advanced tab. Learn more about the different ways to segment your test audience using Smart and Advanced segmentation options.
Segmenting a Form Analytics report can be great for taking a look at the form submission behavior of specific audience types. You might uncover significant difference between the count of conversions per day depending on the marketing campaigns you ran.
For example, say you ran a social media campaign stating you're offering a 20% discount on a paid plan for a limited period of two weeks. During this period, you can compare the form filling pattern of your audience who visit your page through the campaign and those who don't.
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