Introducing Mobile Analytics in Zoho PageSense
What is Mobile Analytics?
Observing, understanding, and evaluating user behavior within a mobile application is called Mobile Analytics. This includes collecting information on user behavior, such as in-app purchases, software installations, user engagement, and retention.This data is then used to gain insights into user preferences, improve app performance, and optimize marketing strategies.
By monitoring user transactions, product teams and marketers gain insights into the effectiveness of monetization strategies and identify opportunities for optimizing revenue. This helps in understanding user spending patterns, identifying high-value users, and tailoring marketing efforts to maximize revenue.
How to set up a new mobile App to track?
To begin your Mobile Analytics setup:
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