Configure URL targeting for an A/B test

URL targeting lets you specify the webpages on which you want to run your A/B test. You can target a specific webpage, multiple webpages, or pages that follow a particular URL structure.

For example, if you want to test all product pages on your website, you can use URL targeting to include only URLs that match your product-page structure.

Setup URL targeting

1. Go to Optimize > A/B Testing and create a new A/B test or open an existing draft.

2. Enter the URL of the webpage you want to test in the URL field.Select the appropriate URL match type and specify the URL condition based on the pages you want to target. Add additional URL conditions or exclusions if you want to include specific webpages.

3. You can exclude specific pages using advanced URL-matching options, giving you precise control over which pages are included in your experiment.

You can combine inclusion and exclusion conditions to control exactly where your experiment runs.

Requirement	Configuration
Run the test only on product pages	Include /products/
Run the test on all product pages except one	Include /products/ + exclude the specific URL
Run the test across a section of your website	Include the relevant URL path
Prevent specific pages from participating	Add an exclusion condition

For example:

Include: example.com/products/

Exclude: example.com/products/internal/

This allows the experiment to run on the product section while excluding the internal product pages.

4. Preview to verify that your targeting conditions select the intended webpage. Review your URL targeting configuration and click create to apply the changes and move to the next step. After configuring your conditions, preview the URL to verify that the intended webpage is targeted.

Always check your targeting when using:

Multiple conditions
URL patterns
Regular expressions
Include and exclude rules
Dynamic URLs

If unintended pages are included, refine your targeting conditions before launching the experiment.

URL match types

PageSense provides different URL match types to help you target the right webpages.

Match type	What it does	Example	When to use
Domain	Targets webpages within a specific domain	example.com	When you want to target pages across a domain
Simple URL Match	Matches the URL based on the standard URL structure	example.com/pricing	For common URL targeting requirements
Exact Match	Matches only the specified URL	example.com/pricing	When you want to test one specific webpage
URL Pattern Matches With	Matches URLs that follow a specific pattern	example.com/products/*	When multiple pages follow a similar URL structure
URL Regex Matches With	Matches URLs using a regular expression	example.com/products/.*	For complex URL structures
URL Contains	Matches URLs containing a specific value	/products/	When the URL contains a common path or term
URL Starts With	Matches URLs beginning with a specified value	example.com/products/	When you want to target a section or group of pages
URL Ends With	Matches URLs ending with a specified value	.html	When pages share a common URL end

Best practices

Do	Avoid
Use Exact Match for a single webpage	Using broad conditions for a single page
Use Starts With for predictable URL paths	Creating individual rules unnecessarily
Use patterns for groups of similar pages	Using complex regex when a simpler match works
Add exclusions for pages that shouldn't participate	Assuming a broad rule will exclude unwanted pages
Preview your targeting before launch	Launching without verifying the targeted URLs

Tip: Choose the simplest URL match type that accurately targets the webpages you want to test.

We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!