Overview
Multivariate Testing in Zoho PageSense helps you evaluate how multiple elements on a webpage influence a single conversion goal. Instead of testing one change at a time, multivariate testing lets you modify several elements and analyze how different combinations of those changes affect visitor behavior.
By testing these combinations simultaneously, you can identify the most effective arrangement of page elements that improves conversions such as clicks, sign-ups, purchases, or form submissions.
What is Multivariate Testing?
Multivariate testing evaluates different combinations of changes made to multiple elements on the same page.
Each element you modify creates variations, and PageSense automatically generates combinations of those variations to determine which version performs best for your goal.
For example, you can test:
Headline text
CTA button color
CTA button text
Banner images
PageSense then analyzes which combination of these changes produces the highest conversion rate.
Why Use Multivariate Testing?
Multivariate testing helps you understand how different elements work together on a webpage.
Instead of running multiple experiments one after another, you can test several elements in a single experiment and discover which combination performs best.
Benefits include:
Test multiple page elements at once
Identify the most effective element combination
Reduce the time required for sequential testing
Gain deeper insights into user behaviour
How Multivariate Testing Works
Multivariate experiments are organized using Sections, Variations, and Combinations. Understanding these three components helps you build and manage your experiment effectively.
Sections and Variations
Sections
A section represents a specific element on the page that you want to test.
For example:
Each section focuses on one element of the page.
A new section is automatically created when you modify a new element in the editor.
Variations
A variation is a modified version of an element inside a section.
For example:
Section: CTA Button Color
You can create additional variations for an element by clicking the + icon in the section.
Each variation represents a different version of that element.
Important Notes
Each variation contains one modification to the element.
If you edit the same element again, the variation will remain in the same section.
If you edit a different element, PageSense creates a new section automatically.
How Combinations Are Created
Once you create variations across multiple sections, PageSense automatically generates combinations of all variations.
Each combination represents a unique version of the webpage.
Example:
Section 1 – Menu Color
Control (Green)
Variation A (Red)
Variation B (Blue)
Section 2 – Button Text
Total combinations:
3 variations × 3 variations = 9 combinations
Each combination is tested to determine which performs best.
Example combinations:
Combination | Menu Color | Button Text |
C1 | Control | Control |
C2 | Control | Buy Now |
C3 | Control | Get Started |
C4 | Red | Control |
C5 | Red | Buy Now |
C6 | Red | Get Started |
C7 | Blue | Control |
C8 | Blue | Buy Now |
C9 | Blue | Get Started |
PageSense automatically generates these combinations when variations are added.
We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at
support@zohopagesense.com - we’re always here to help!