Personalizing your website's' content depends on what you know about specific visitors like how often they’ve visited your site, their geographical location, and even which device(mobile, desktop or tablet) they used to access it. Here are a few examples of how personalization can be actively used by marketers to provide better user experiences to visitors while subtly driving them to convert.
Understanding what actions users take and how they engage with your website is a crucial factor in website personalization. The behavior-based personalization technique allows you to identify and target the profile of a specific visitor or different segments of visitors and use this data to tailor their website experiences. Some of the behavioral parameters that can help learn more about visitors include:
Targeting visitors based on their local weather or climatic conditions is another technique used by marketers to personalize website content and messages. The weather-based personalization method allows businesses to anticipate patterns of demands and tap into the needs and purchase intentions of customers during different seasons of the year. It is also a great way to gain a competitive advantage and increase the average value of orders and conversions on a website. Some climatic parameters that can help personalize your website include:
Personalizing your web pages for audiences coming from certain advertising campaigns that you run through services like Google Ads, Facebook Ads, pay-per-click, and banner ads are a great way to expand the reach of your website and keep your brand relevant to customers. This type of personalization helps you to display relevant advertisement campaigns and tailor your web page content to visitors based on who they are and what activities they have performed in the past. Some parameters that can help personalize your website from ad campaigns are:
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