Introduction to website personalization in Zoho PageSense | Help Guide.

Introduction to website personalization

Website personalization is the process of creating a unique website experience for individual visitors rather than providing the same experience to all visitors coming to your website. This helps you understand and meet your buyers’ interests, tailor your website to fit their profile, and ultimately provide the best message, content, or offer that is the most relevant to them. Some parameters that can help personalize your visitor experience include visitor type (new or returning), past purchase history, geographical location, and behavior on your site.

For example, you own a travel website and you want to present visitors with promotional offers based on the current season (different vacation packages for snow, rainfall , or hot sun) in their location. For instance, during an extreme heat wave, you can encourage visitors from India with a catchy header like: "Getting too hot? Discover our coolest escapes starting from $999!" Similarly, for visitors from the Eastern seaboard of the United States experiencing heavy snow, you can insert a message like: "Looking to defrost? Check out the sunniest places to visit at this time of the year!"


In Zoho PageSense, you can easily create, design, and launch personalized web pages based on your visitors' needs and desires. This helps increase customer satisfaction and encourage people to come back to your site again and again.

Why do you need to personalize your website?
Personalizing your web page helps you establish an instant and meaningful connection with your target audience by offering them a bespoke experience. It is one of the best techniques to improve on-page engagement and conversion rates without spending a huge amount of money on driving new traffic to your websites. It also helps you to:

  • Understand your online audience better

    Personalization strategy provides you with more valuable insights into the audience engaging with your site based on how they interact with your online content, what preferences they choose, which specific pages they view, and their behavioral trends on your site. Understanding who your audiences is helps you to group visitors with similar characteristics and serve them the best experience on your website.
    For example, you can encourage cart abandoners or customers who have browsed multiple products on your ecommerce site to complete a purchase by showing personalized promotional banners that offer free two-day shipping.
  • Build brand identity and improve customer satisfaction

    Tailoring your website content and message to resonate better with your customers' requirements helps you improve your interactions with customers and strengthen the relationship that they have with your brand.
    For example, personalize your homepage by showing the list of products based on your visitors' search history or interests like brand, features, color and price range would improve their buying experience and further increase your website's sales.
  • Increase conversion rate on landing pages

    Your landing pages draw people into your website, and if they are optimized properly, they can have a huge impact on your conversion rate and revenue. Personalizing your landing pages based on the specific set of keywords that a website visitor searches for is one of the best ways to drive traffic to less viewed product categories or industry-specific pages on your website.
    For example, personalize the content of all the landing pages of your airline website by showing offers based on the visitors' ticket purchase history, geographical location, and travel desires. This will help you keep customers on your site and increase conversions and revenue for your business.
  • Increase sales and revenue

    Personalization is a great way to start driving more sales from customers before they leave your site. Segmenting audiences based on which part of your sales pipeline they are in and providing them with a relevant website experience can not only shorten the sales process but also reduce the bounce rate and generate more revenue on your site.
    For example, the checkout page on your ecommerce site can be personalized with information such as customer's location and the date of delivery for the item they are looking at to encourage them to make the purchase. This will provide a smooth buying experience, reduce bounce rates, and eventually generate increased revenue in your business.
  • Cross-sell and upsell products

    Cross-selling and upselling are the best marketing techniques to boost sales and revenue in your business and, when incorporated with a personalization approach, can help you increase customer satisfaction and loyalty. However, to turn a single sale into multiple purchases you need to understand your consumers’ needs through their previous purchases, pages they looked at, industry type, and other key details.
    For example, users who use the standard pricing plan of your SaaS website can be shown a personalized pricing page that offers them an upgrade to the premium plan with provide a discount.
  • Improve website ranking

    Updating your site with new content might not always successfully drive visitor traffic to your website but personalized content can. Displaying relevant, personalized content related to the pages that your visitors are viewing and searching for can provide a better user experience and encourage visitors to make purchases on your site. This in turn increases revenue and organic search rankings (SEO).
    For example, personalizing the content of the homepage of your ecommerce site based on the products your customers have viewed in the past can not only increase customer engagement on your site but also improve search engine ranking for the page.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION









                                        You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                            Manage your brands on social media

                                              Zoho Desk Resources

                                              • Desk Community Learning Series


                                              • Digest


                                              • Functions


                                              • Meetups


                                              • Kbase


                                              • Resources


                                              • Glossary


                                              • Desk Marketplace


                                              • MVP Corner


                                              • Word of the Day


                                                Zoho Marketing Automation

                                                  Zoho Sheet Resources

                                                   

                                                      Zoho Forms Resources


                                                        Secure your business
                                                        communication with Zoho Mail


                                                        Mail on the move with
                                                        Zoho Mail mobile application

                                                          Stay on top of your schedule
                                                          at all times


                                                          Carry your calendar with you
                                                          Anytime, anywhere




                                                                Zoho Sign Resources

                                                                  Sign, Paperless!

                                                                  Sign and send business documents on the go!

                                                                  Get Started Now




                                                                          Zoho TeamInbox Resources



                                                                                  Zoho DataPrep Resources



                                                                                    Zoho DataPrep Demo

                                                                                    Get a personalized demo or POC

                                                                                    REGISTER NOW


                                                                                      Design. Discuss. Deliver.

                                                                                      Create visually engaging stories with Zoho Show.

                                                                                      Get Started Now









                                                                                                          • Related Articles

                                                                                                          • Create your first personalization experiences in PageSense

                                                                                                            You can use Personalization to create customized versions of your website based on the interests, characteristics, and behavior of your audience. This technique requires you to choose your target audience segment first and then make the desired ...
                                                                                                          • Understand your personalization reports

                                                                                                            The aim of personalization reports in Zoho PageSense is to provide insights into how your experiences perform among the targeted audience segments. For each experience, the report gives you a high-level overview of your visitor performance based on ...
                                                                                                          • Some important metrics to measure the effectiveness of website personalization

                                                                                                            Mesauring the success of your personalization experience can vary from industry to industry. However, there are a few of the key performance metrics that you can consider to track and analyze the effectiveness of the personalization experience on ...
                                                                                                          • Install the Zoho PageSense snippet code on your website

                                                                                                            To run experiments and track your visitor data, you will need to install the Zoho PageSense snippet code to the experiment pages on your website. No other information is collected or communicated by the extension. Adding the snippet code to your ...
                                                                                                          • The difference between website personalization and A/B testing

                                                                                                            Personalization and A/B testing serve different purposes and when combined together, they can tremendously increase your conversion rate. Check out the comparison table below to understand the differences between the two: Personalization A/B testing ...
                                                                                                            Wherever you are is as good as
                                                                                                            your workplace

                                                                                                              Resources

                                                                                                              Videos

                                                                                                              Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                              eBooks

                                                                                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                              Webinars

                                                                                                              Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                              CRM Tips

                                                                                                              Make the most of Zoho CRM with these useful tips.



                                                                                                                Zoho Show Resources