What is the difference between personalization and A/B testing in Zoho PageSense | Help guide

The difference between website personalization and A/B testing

Personalization and A/B testing serve different purposes and when combined together, they can tremendously increase your conversion rate. Check out the comparison table below to understand the differences between the two:


A/B testing

Personalization allows you to serve different versions of your site tailored to different segments of visitors.

A/B testing allows you to test an idea on a web page versus the original version, segmenting all visitors into one variant or the other, and find which one performs better.


The ultimate aim of personalization is to provide better user experiences for each visitor coming to the site.


The ultimate aim of A/B testing is to identify which variation results in more conversions for particular visitors.

Personalization is a continuous process where multiple elements and multiple pages can be tweaked to provide a better experience for visitors.

A/B testing usually involves testing one element of a page and can be stopped when you identify which variation performs better.

For example, personalizing the headline content of homepage based on the visitor's location to show customized product offers and target visitor groups.

For example, A/B testing the position of the signup CTA on your landing page to see which version generates more conversions from your website visitors.

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