The difference between website personalization and A/B testing
Personalization and A/B testing serve different purposes and when combined together, they can tremendously increase your conversion rate. Check out the comparison table below to understand the differences between the two:
Personalization | A/B testing |
Personalization allows you to serve different versions of your site tailored to different segments of visitors. | A/B testing allows you to test an idea on a web page versus the original version, segmenting all visitors into one variant or the other, and find which one performs better.
|
The ultimate aim of personalization is to provide better user experiences for each visitor coming to the site.
| The ultimate aim of A/B testing is to identify which variation results in more conversions for particular visitors. |
Personalization is a continuous process where multiple elements and multiple pages can be tweaked to provide a better experience for visitors. | A/B testing usually involves testing one element of a page and can be stopped when you identify which variation performs better. |
For example, personalizing the headline content of homepage based on the visitor's location to show customized product offers and target visitor groups. | For example, A/B testing the position of the signup CTA on your landing page to see which version generates more conversions from your website visitors. |
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Create. Review. Publish.
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
Zoho Sheet Resources
Zoho Forms Resources
Zoho Sign Resources
Sign, Paperless!
Zoho TeamInbox Resources
Design. Discuss. Deliver.
Related Articles
Some important metrics to measure the effectiveness of website personalization
Mesauring the success of your personalization experience can vary from industry to industry. However, there are a few of the key performance metrics that you can consider to track and analyze the effectiveness of the personalization experience on ...Introduction to website personalization
Website personalization is the process of creating a unique website experience for individual visitors rather than providing the same experience to all visitors coming to your website. This helps you understand and meet your buyers’ interests, tailor ...Install the Zoho PageSense extension in Chrome
Zoho PageSense is a complete conversion rate optimization (CRO) software that will help you optimize your website and boost conversions. The Zoho PageSense extension for Chrome is a gateway to create and launch A/B test and heat map experiments ...Install the Zoho PageSense snippet code on your website
To run experiments and track your visitor data, you will need to install the Zoho PageSense snippet code to the experiment pages on your website. No other information is collected or communicated by the extension. Adding the snippet code to your ...Integrate OpenAI with Zoho PageSense
What is OpenAI? "OpenAI, an Artificial Intelligence research hub, aims to develop and use AI to benefit humanity and mankind. They've developed innovative AI tools like ChatGPT and DALL-E. OpenAI is extending Artificial Intelligence's potential to ...