What is the difference between personalization and A/B testing in Zoho PageSense | Help guide

The difference between website personalization and A/B testing

Personalization and A/B testing serve different purposes and when combined together, they can tremendously increase your conversion rate. Check out the comparison table below to understand the differences between the two:

Personalization

A/B testing

Personalization allows you to serve different versions of your site tailored to different segments of visitors.

A/B testing allows you to test an idea on a web page versus the original version, segmenting all visitors into one variant or the other, and find which one performs better.

 

The ultimate aim of personalization is to provide better user experiences for each visitor coming to the site.

 

The ultimate aim of A/B testing is to identify which variation results in more conversions for particular visitors.

Personalization is a continuous process where multiple elements and multiple pages can be tweaked to provide a better experience for visitors.

A/B testing usually involves testing one element of a page and can be stopped when you identify which variation performs better.

For example, personalizing the headline content of homepage based on the visitor's location to show customized product offers and target visitor groups.

For example, A/B testing the position of the signup CTA on your landing page to see which version generates more conversions from your website visitors.


    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Some important metrics to measure the effectiveness of website personalization

                                                                                                                Mesauring the success of your personalization experience can vary from industry to industry. However, there are a few of the key performance metrics that you can consider to track and analyze the effectiveness of the personalization experience on ...
                                                                                                              • Introduction to website personalization

                                                                                                                Website personalization is the process of creating a unique website experience for individual visitors rather than providing the same experience to all visitors coming to your website. This helps you understand and meet your buyers’ interests, tailor ...
                                                                                                              • Install the Zoho PageSense extension in Chrome

                                                                                                                Zoho PageSense is a complete conversion rate optimization (CRO) software that will help you optimize your website and boost conversions. The Zoho PageSense extension for Chrome is a gateway to create and launch A/B test and heat map experiments ...
                                                                                                              • Install the Zoho PageSense snippet code on your website

                                                                                                                To run experiments and track your visitor data, you will need to install the Zoho PageSense snippet code to the experiment pages on your website. No other information is collected or communicated by the extension. Adding the snippet code to your ...
                                                                                                              • Integrate OpenAI with Zoho PageSense

                                                                                                                What is Open AI? OpenAI, an Artificial Intelligence research hub, aims to develop and use AI in ways that benefit humanity and mankind. They've developed innovative AI tools like ChatGPT and DALL-E. OpenAI is extending Artificial Intelligence's ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources