Set Goals

After creating and saving your personalized experience, configure goals to measure how visitors interact with the experience and determine whether it drives the intended conversion.Goals help you track whether visitors complete specific actions after viewing your personalized content.You can either select an existing goal or create a new goal.

Goal Name

Enter a descriptive name for your goal for easier identification in reports.

Examples:

Social Campaign Signup Goal
Product Purchase Goal

Goal Type

Select the visitor action you want to track as a conversion.

Element Clicks

Link Clicks

Time Spent on Page

Custom Event

Element Clicks

Tracks clicks on specific webpage elements such as buttons, banners, forms, CTA sections, popups, or product cards.

This goal type is commonly used when your personalized experience encourages visitors to interact with specific page elements.

Example : Track clicks on a Start Free Trial button shown only to visitors from social media campaigns.

Link Clicks

Tracks clicks on hyperlinks available within your personalized experience.

This helps measure whether visitors click promotional links, navigation links, pricing links, or external destination links.

Example : Track clicks on a special offer link displayed to returning visitors.

Time Spent on Page

Tracks how long visitors stay on a webpage after viewing your personalized experience.

This helps measure whether personalized content improves engagement.

Example : Track visitors who spend more than 60 seconds on a personalized product recommendation page.

Custom Event

Tracks specific user actions configured through custom event tracking implementation.

This is commonly used for advanced conversion actions that cannot be tracked through standard clicks.

Examples:

Product purchases
Form submissions
Add to cart actions
Video plays
File downloads
Signup completions

Pages to Track

Specify the webpage where the goal conversion should be tracked. This ensures PageSense records conversions only when the action happens on relevant pages within your personalization campaign.

PageSense provides the following URL match types:

Match Type	Description	Example
Simple Match	Tracks a specific page while ignoring minor URL variations such as trailing slashes.	https://www.zylker.com/pricing
Exact Match	Tracks the goal only when the URL exactly matches the entered value.	https://www.zylker.com/pricing?plan=premium
Pattern Matches With	Tracks pages that follow a specific URL pattern structure.	https://www.zylker.com/products/*
Regex Matches With	Tracks dynamic URLs using regular expression rules.	https://www.zylker.com/product/[0-9]+
URL Contains	Tracks pages where the URL contains a specific keyword or value.	/pricing
URL Starts With	Tracks pages where the URL begins with a specific value.	https://www.zylker.com/blog
URL Ends With	Tracks pages where the URL ends with a specific value.	/thank-you
Page Group	Tracks pages that are grouped under a previously created URL group.	Product Pages Group

Pages Not to Track

Use this option to exclude specific pages from goal tracking even if they match your primary tracking conditions.

Example: Track all product pages but exclude internal testing pages or thank-you pages.

Goal-Specific Configuration

Once pages are defined, the remaining configuration depends on the type of goal selected:

Element Click – Select and configure elements using the Visual Editor.
Link Click – Enter the specific URL or link you want to track.
Time Spent – Define the time threshold for conversion (e.g., 30 seconds on page).
Custom Event – Add the required tracking code or event trigger.

Since each goal type requires a different setup approach, refer to the Goals document for detailed instructions and use cases.

Summary & Launch

In the summary step, review all configurations before going live. This includes:

Target pages
Experience setup
Personalization changes
Audience targeting
Goal configuration

Ensure everything is correctly set up. Once verified, proceed to launch your experience.

We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!