Set Goals

Set Goals



After creating and saving your personalized experience, configure goals to measure how visitors interact with the experience and determine whether it drives the intended conversion.Goals help you track whether visitors complete specific actions after viewing your personalized content.You can either select an existing goal or create a new goal.

Goal Name

Enter a descriptive name for your goal for easier identification in reports.
Examples:
  • Social Campaign Signup Goal
  • Product Purchase Goal

Goal Type

Select the visitor action you want to track as a conversion.

Element Clicks
Link Clicks
Time Spent on Page
Custom Event
Element Clicks
Tracks clicks on specific webpage elements such as buttons, banners, forms, CTA sections, popups, or product cards.
This goal type is commonly used when your personalized experience encourages visitors to interact with specific page elements.
Example : Track clicks on a Start Free Trial button shown only to visitors from social media campaigns.

Link Clicks
Tracks clicks on hyperlinks available within your personalized experience.
This helps measure whether visitors click promotional links, navigation links, pricing links, or external destination links.
Example : Track clicks on a special offer link displayed to returning visitors.

Time Spent on Page
Tracks how long visitors stay on a webpage after viewing your personalized experience.
This helps measure whether personalized content improves engagement.
Example : Track visitors who spend more than 60 seconds on a personalized product recommendation page.

Custom Event
Tracks specific user actions configured through custom event tracking implementation.
This is commonly used for advanced conversion actions that cannot be tracked through standard clicks.
Examples:
  • Product purchases
  • Form submissions
  • Add to cart actions
  • Video plays
  • File downloads
  • Signup completions


Pages to Track

Specify the webpage where the goal conversion should be tracked. This ensures PageSense records conversions only when the action happens on relevant pages within your personalization campaign.
PageSense provides the following URL match types:


Match Type

Description

Example

Simple Match

Tracks a specific page while ignoring minor URL variations such as trailing slashes.

https://www.zylker.com/pricing

Exact Match

Tracks the goal only when the URL exactly matches the entered value.

https://www.zylker.com/pricing?plan=premium

Pattern Matches With

Tracks pages that follow a specific URL pattern structure.

https://www.zylker.com/products/*

Regex Matches With

Tracks dynamic URLs using regular expression rules.

https://www.zylker.com/product/[0-9]+

URL Contains

Tracks pages where the URL contains a specific keyword or value.

/pricing

URL Starts With

Tracks pages where the URL begins with a specific value.

https://www.zylker.com/blog

URL Ends With

Tracks pages where the URL ends with a specific value.

/thank-you

Page Group

Tracks pages that are grouped under a previously created URL group.

Product Pages Group

Pages Not to Track

Use this option to exclude specific pages from goal tracking even if they match your primary tracking conditions.

Example: Track all product pages but exclude internal testing pages or thank-you pages.

Goal-Specific Configuration

Once pages are defined, the remaining configuration depends on the type of goal selected:

  • Element Click – Select and configure elements using the Visual Editor.
  • Link Click – Enter the specific URL or link you want to track.
  • Time Spent – Define the time threshold for conversion (e.g., 30 seconds on page).
  • Custom Event – Add the required tracking code or event trigger.
 Since each goal type requires a different setup approach, refer to the Goals document for detailed instructions and use cases.

Summary & Launch

In the summary step, review all configurations before going live. This includes:
  • Target pages
  • Experience setup
  • Personalization changes
  • Audience targeting
  • Goal configuration

Ensure everything is correctly set up. Once verified, proceed to launch your experience.



 

We’ve designed this documentation to guide you every step of the way. If you need further assistance or have any questions, don’t hesitate to contact us at support@zohopagesense.com - we’re always here to help!