The difference between website personalization and A/B testing
Personalization and A/B testing serve different purposes and when combined together, they can tremendously increase your conversion rate. Check out the comparison table below to understand the differences between the two:
Personalization | A/B testing |
Personalization allows you to serve different versions of your site tailored to different segments of visitors. | A/B testing allows you to test an idea on a web page versus the original version, segmenting all visitors into one variant or the other, and find which one performs better.
|
The ultimate aim of personalization is to provide better user experiences for each visitor coming to the site.
| The ultimate aim of A/B testing is to identify which variation results in more conversions for particular visitors. |
Personalization is a continuous process where multiple elements and multiple pages can be tweaked to provide a better experience for visitors. | A/B testing usually involves testing one element of a page and can be stopped when you identify which variation performs better. |
For example, personalizing the headline content of homepage based on the visitor's location to show customized product offers and target visitor groups. | For example, A/B testing the position of the signup CTA on your landing page to see which version generates more conversions from your website visitors. |
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