Understand your personalization reports
To access your personalization reports in PageSense:
Analysis tab
Improvement: This metric indicates the overall improvement rate of all experiences created for your website and can be represented with both positive and negative values. Improvement percentage is defined as the relative difference in conversion rates between the original and other experiences in your personalization experiment.
- Increase in revenue: This metric indicates the total amount of purchases made from your website experience.The increase in revenue value helps you to gauge how well your personalized version is performing. If the revenue for a specific audience segment increases, you can identify whether offers are being redeemed, as well as which offers are being used more. Alternatively, if revenue for any particular customer decreases, you can figure out whether you need to try out new personalization efforts.
Reach of experience: The ratio of personalized visits to the total visits on your web page.
Total visits: The total number of times the visitors (both new and returning) visit both the original and personalized versions of your web pages.
Personalized visits: The number of times the visitors (both new and returning) visit each of your personalized versions of the web pages.
Days running: The total number of days your personalization experiment was active.
Last published: The date when you last published the personalization experiment.
First Published: The date when you first published the personalization experiment.
This graph lets you track and analyze your goal performance trends across different website experiences and compare them against individual performance indicators: conversion, conversion rate, and visitors:
Visitors: The total number of visitors who viewed your personalized web pages.
Conversion: The number of visitors who completed the set goal for the personalization experiment. This includes actions such as purchase completion, newsletter subscription, plan upgrades, and others depending on your business's objective.
- Conversion rate: The ratio of visitors who completed a set goal to the total number of visitors who visited the website, indicated as a percentages.Note : Conversion rate is an important metric to consider while analyzing the success of your personalization experiment. This helps you to measure how many customers redeem the deals and offers that were specifically tailored to them, and how many ignored the offers.
This
graph allows you to view and compare performance metrics such as
visitors, visits, conversion, conversion rate, and improvement value of
the original experience and its variations.
This
graph provides data specific to the audience segments that are selected
in your personalization and helps you learn which target group is
contributing the most to your business along with information such as
visitor traffic and improvement percentage for each segment.
Heatmap tab
Filter and segment your Personalization
Today, Yesterday, or Last 7 day report of your personsalization experiment.
Entire duration: This allows you to filter and view the personalization reports from the date the experiment was launched through to the current date.
Last 30 active days: This allows you to filter and view personalization reports during the last 30 days.
Custom range: This allows you to manually enter a start and end date to filter and view the reports.
Example: Show a personalized offer to returning visitors arriving from social media campaigns.
Example: Target mobile users from paid campaigns who visited the pricing page more than twice in the last 7 days.
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