Introduction to pop-ups in Zoho PageSense | Help Guide.

Introduction to pop-ups

Pop-ups are window-like boxes that appear or pop over the web pages in your internet browser. They can be used as a method of online advertising by marketers to grab the user's attention for their products and businesses. They can contain elements like a subscription form, sign-up form, feedback form, CTA buttons, or links and a close or minimize button. For example, a pop-up that offers visitors 20% cashback offer on their first purchase from your ecommerce site once they enter their email address. 

With Zoho PageSense, you can easily create, customize, and launch more engaging pop-ups on your website to instantly attract new users and increase conversion rates. We offer three types of pop-ups: Pop-ups, Slide-ins, and Banners which can be used for any blog page, landing page, or other website page to track visitor metrics. You can decide where the pop-up will appear on your website using the placement options: centered, left or right sidebar, or top or bottom banner. Check out the steps to create your pop-up campaigns in PageSense.

Why and when would you use a pop-up?

Pop-ups are a great way to catch the attention of your visitors as they help to make a new feature announcement, verify the age of website visitors, offer a coupon to new sign-ups, or simply build up your mailing list. They allow you to display attractive and useful messages to your target customers at the right time and can eventually lead to increased conversion rates on your site. 

You can use pop-up to meet different business objectives that include:

  • Gathering more email subscribers: Use pop-up forms to gather data on prospects or customers such as their name, email, birthday, phone number, and location. This data can be used to get a better picture of who your audience is, so you can provide them with the most relevant marketing content possible on your website.

  • Generating more leads and sales. After collecting email addresses through your pop-up sign-up fields, your sales team can to reach out to these customers and immediately engage new subscribers who are interested in learning about your products and work on converting them into leads.

  • Welcoming and onboarding new clients: Customer onboarding is a nurturing process that will make new users excited to start their journey with you. Sending warm, personalized welcome pop-up messages with links to video tutorials, interactive guides, or other helpful content, is one of the best methods to help your customers get started using your product and services. 

  • Increasing overall user engagement: While pop-ups can often be annoying to users, it is possible to increase your website engagement by showing the right pop-up message that addresses their needs from your business. For example, providing a free one month subscription to your ebooks if they sign up for your digital product. This type of pop-ups will encourage users to return to your website. 

  • Winning back lapsed customers: One of the most significant contributors to lost sales or drop offs in the ecommerce industry is due to cart abandonment, which is when a customer adds items to their cart but leaves the site without making a purchase. You can combat this issue by showing impressive pop-ups that offer free shipping, lightning deals, and cashback coupons to encourage users to complete purchase on your shopping site. 

  • Building excitement for an upcoming event: Pop-up forms are a great way to promote webinars and other events at your company. Simply create a sign up pop-up form that provides appealing teaser information for leads to register for the event. You can then use this information to enroll leads in an email nurture campaign leading up to the event.

  • Running a feedback survey: Website usability and experience play a huge role in customer growth and satisfaction in your business no matter what your conversion goal is. You can use entry pop-ups to ask visitors to fill out a short survey or feedback form to improve your website.

  • Sharing news about products or business updates: Give your visitors a heads up on new and exciting updates to your website before they browse through for information. Display colorful banners with behind-the-scenes info to customers and advertise new innovations in your business.

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