Add an engagement goal to your variation
Creating engagement goals in A/B testing is another way to determine which version of your experiment performs better, and to get more engagement than your original site. This goal tracks any type of visitor behavior or interaction on your web page, including button clicks, link clicks, and form submits. They are mostly a measure of the visitors mouse hovering over different sections of your page and PageSense records a conversion as soon as the mousedown event occurs. The engagement metrics can later be used to optimize different elements of your web page and test which variation has achieved the desired business objective.
To create an engagement goal:
1. Go to the GOALS tab in your A/B test (or split URL test) and click + New Goal.
2. Choose Engagements from the left pane, then enter a descriptive name for the goal in the text box, click Save, and then Next.
For example, you want to track URL views, clicks on an element, or any custom event triggered from Javascript on your web page. In this case, the Engagement goal helps track the engagement of visitors with any of the elements on your experiment page.
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