Add a page view goal to your variation
A page view goal in A/B testing lets you track conversions when a visitor lands on a specific page or set of pages. You can use advanced URL match types to track the goals on multiple pages. For example, if your goal is to check how many visitors land on the products page of your eCommerce site, you can select this goal type and enter the URL of the product page like 'http://www.example.com/products' to track all visits to this page. Ultimately, with a better understanding of your audience’s behavior, this technique will enable you to increase your conversion rate, and as a result, increase your profits.
To create a page views goal:
1. Go to the GOALS tab in your A/B test (or split URL test) and click + New Goal.
2. Choose Pageviews on the left pane, then enter a descriptive name for the goal in the text box.
3. Click the Type dropdown to choose the specific URL match type and the corresponding URL address that contains the link you want to track.
For example, you want to track how many visitors land on the checkout page of your ecommerce site. In this case, the pageview goal will help you determine how many people were actually moved from the add to cart page to the checkout page of your shopping site and were interested in making a purchase.
4. Click Save and then Next to proceed with the remaining settings in your A/B or split URL test.
You will be able to track these conversions and analyze your visitor metrics for the set goal on the REPORTS tab of your experiment.