Target and track audiences from google ads in the a/b test in Zoho PageSense | Help Guide

Run A/B (or Split URL) test for Google Adwords traffic

In PageSense's A/B and Split URL tests, in addition to the predefined set of target audience segments such as direct visitors, mobile or desktop visitors, and new or returning visitors, you can also create custom audience segments to target visitors coming from your Google ad groups and ad campaigns. This type of testing helps you understand what works best for visitor segments from Adwords and create customized web pages dedicated to users of an ad group. 
For example, consider having a Google AdWords campaign running for a weekend sale. Using PageSense, you can target your variations only to the visitors coming from AdWords to show the best offers and deals for the weekend. Furthermore, you can analyze the test reports to determine which and what worked best for this specific set of visitor segments.

To create a custom audience segment from Google Ads:

1. Open your A/B or split URL test and go to the CONFIGURATION tab of the test.

2. Navigate to the Add Integrations section at the bottom of the page and enable the Google Ads integration. Learn more about integrating Zoho PageSense with Google Ads.

3. Navigate back to the AUDIENCE tab of your test and click + Custom Audience

4. Enter a name and description for your custom audience segment in the text box, and further perform the following steps that you require:

  • Select Ads Campaign from the Segment dropdown if you want to target audience at the Campaign level or Ad Groups if you want to target audience at the ad group level.

  • Select equals or not equals as required in the Modifier dropdown.

  • Choose the campaign or ad group you want to include from the Value dropdown.

5. Finally, click Save Audience and then Next to proceed to the next steps.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                        Still can't find what you're looking for?

                        Write to us:



                            Zoho Marketing Automation

                              Zoho Sheet Resources


                                  Zoho Forms Resources

                                    Secure your business
                                    communication with Zoho Mail

                                    Mail on the move with
                                    Zoho Mail mobile application

                                      Stay on top of your schedule
                                      at all times

                                      Carry your calendar with you
                                      Anytime, anywhere

                                            Zoho Sign Resources

                                              Sign, Paperless!

                                              Sign and send business documents on the go!

                                              Get Started Now

                                                  Zoho SalesIQ Resources

                                                      Zoho TeamInbox Resources

                                                              Zoho DataPrep Resources

                                                                Zoho DataPrep Demo

                                                                Get a personalized demo or POC

                                                                REGISTER NOW

                                                                  Design. Discuss. Deliver.

                                                                  Create visually engaging stories with Zoho Show.

                                                                  Get Started Now

                                                                                          • Related Articles

                                                                                          • Targeting specific audience segments in your experiment

                                                                                            Audience segmentation in PageSense typically means dividing or grouping website visitors into subgroups and subcategories based on a common set of characteristics, behavior, needs, and values. For example, you can segment users based on the device ...
                                                                                          • Create and launch a Split URL test in PageSense

                                                                                            Use Split URL testing when you want to test multiple versions of your web page hosted on different URLs. This type of test is considered best when you notice several deficiencies in your existing page that might affect conversion. In such cases, it's ...
                                                                                          • Integrate Google Ads with Zoho PageSense

                                                                                            By integrating PageSense with Google Ads, you can easily track which Google ad campaigns you ran on your website or landing page brought in the most clicks, impressions, and conversions for your business, in addition to key metrics like cost per ...
                                                                                          • Create and launch an A/B test in PageSense

                                                                                            A/B testing helps you analyze and observe how one version of a web page performs alongside another in front of your audience. On Zoho PageSense, you can quickly create, edit, and launch different versions of your web page, and test which one version ...
                                                                                          • Understand your A/B and Split URL test results

                                                                                            The A/B (and Split URL) test reports in PageSense give you both a quick glance at the overall success measure of your experiment, as well as in-depth visitor metrics for each variation, including the conversion rate, difference interval, ...
                                                                                          Wherever you are is as good as
                                                                                          your workplace



                                                                                            Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                            Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                            Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                            CRM Tips

                                                                                            Make the most of Zoho CRM with these useful tips.

                                                                                              Zoho Show Resources