To create a custom audience segment from Google Ads:
1. Open your A/B or split URL test and go to the CONFIGURATION tab of the test.
2. Navigate to the Add Integrations section at the bottom of the page and enable the Google Ads integration. Learn more about integrating Zoho PageSense with Google Ads.
3. Navigate back to the AUDIENCE tab of your test and click + Custom Audience.
4. Enter a name and description for your custom audience segment in the text box, and further perform the following steps that you require:
Select Ads Campaign from the Segment dropdown if you want to target audience at the Campaign level or Ad Groups if you want to target audience at the ad group level.
Select equals or not equals as required in the Modifier dropdown.
Choose the campaign or ad group you want to include from the Value dropdown.
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