Create variations for split URL test using redirection parameters in Zoho PageSense

Create Split URL test with live query parameters

Using query parameters in the URL is the best way to understand where your traffic is coming from and it's indicated with a question mark which comes after your actual web address. On Zoho PageSense, you can set up split URL experiments that automatically copy or redirect all the live query parameters from the original URL to the variation URL while running your test. By enabling the Redirect with Query Parameters option in the Split URL test, the visitors who visit your original URL are forwarded to the variation pages, along with query strings, such as source, medium, email, and name, for declaring the best performing version. 

For example, say you want to show different types of home pages to users who have reached your ecommerce site by clicking the promotional banner that appeared on their email.  Your URL link will look something like this: http://zylkerfashionsonline/homepage.html/?utm_banner_content=emailHere, the parameter in bold is the query parameter. It indicates the user has arrived on your web page from email. This will mainly be useful to your marketers who wish to know which parameter brings in traffic to your website, and what changes actually perform better and help convert more visitors on your business site.  
NoteMake sure you don't include the redirection URL in the advanced URL match types of your Split URL test listed under the VARIATION page of your experiment. 

To redirect URLs using query parameters in split url test: 
While creating a new split URL test, enable the Redirect with query parameters option. Once you enable this option, all the query parameters included in the original URL, such as source, medium, etc., will be copied automatically to the variation URL and considered for split testing.
For example, you want to run a split URL test on the Signup page of your ecommerce site, zylkerfashionstore, with the following URLs:
Original URL: https://zylkerfashionstore.zohostore.com/signup.html
Variation URL: https://zylkerfashionstore.zohostore.com/signup-variant.html


Alternatively, you can enable this option on the 
VARIATIONS tab of your experiment as shown in the figure below.


Your shopping site offers a 50% discount on all products to visitors signing up through your Facebook ad campaigns and this offer should be displayed to visitors coming to your variation page. In this case, having a query or UTM parameter such as ?utm_medium=cpc at the end of your website's URL string can help identify each visitor who landed on your Signup page from the referrer source Facebook so that they are shown the appropriate product offers.
In the split URL test, by default, PageSense uses simple URL match to target web pages in the experiment which means that even though the original base URL is https://zylkerfashionstore.zohostore.com/signup, the experiment will also run on https://zylkerfashionstore.zohostore.com/signup-variant/?utm_medium=cpc and on every other page with parameters attached to the base or original URL. 

However, if you don't enable Redirect with query parameters, you won't be able to track if the visitor arrived at the https://zylkerfashionstore.zohostore.com/signup-variant.html page via the Facebook campaign and not resulting in zylkefashionstore not offering the discounts to all of the right visitors. 

To avoid this issueenable the Redirect with query parameters option in your split URL test so that visitors who reach your original page with the query parameters in the URL https://zylkerfashionstore.zohostore.com/signup/?utm_medium=cpc will be redirected to the variation page including the same parameters as in the original URL such as: https://zylkerfashionstore.zohostore.com/signup-variant.html/?utm_medium=cpc which will ensure that data is tracked accurately throughout the split URL  test
Note: You can revisit and edit a running experiment to remove the redirect with live query parameter.



    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION








                                You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                    Manage your brands on social media

                                      Zoho Desk Resources

                                      • Desk Community Learning Series


                                      • Digest


                                      • Functions


                                      • Meetups


                                      • Kbase


                                      • Resources


                                      • Glossary


                                      • Desk Marketplace


                                      • MVP Corner


                                      • Word of the Day


                                        Zoho Marketing Automation

                                          Zoho Sheet Resources

                                           

                                              Zoho Forms Resources


                                                Secure your business
                                                communication with Zoho Mail


                                                Mail on the move with
                                                Zoho Mail mobile application

                                                  Stay on top of your schedule
                                                  at all times


                                                  Carry your calendar with you
                                                  Anytime, anywhere




                                                        Zoho Sign Resources

                                                          Sign, Paperless!

                                                          Sign and send business documents on the go!

                                                          Get Started Now




                                                                  Zoho TeamInbox Resources



                                                                          Zoho DataPrep Resources



                                                                            Zoho DataPrep Demo

                                                                            Get a personalized demo or POC

                                                                            REGISTER NOW


                                                                              Design. Discuss. Deliver.

                                                                              Create visually engaging stories with Zoho Show.

                                                                              Get Started Now







                                                                                            You are currently viewing the help articles of Sprints 1.0. If you are a user of 2.0, please refer here.

                                                                                            You are currently viewing the help articles of Sprints 2.0. If you are a user of 1.0, please refer here.



                                                                                                  • Related Articles

                                                                                                  • Create and launch a Split URL test in PageSense

                                                                                                    Use Split URL testing when you want to test multiple versions of your web page hosted on different URLs. This type of test is considered best when you notice several deficiencies in your existing page that might affect conversion. In such cases, it's ...
                                                                                                  • Create a Split URL test using advanced URL targeting options

                                                                                                    Using URL targeting in the Split URL test allows you to pick the specific web pages where you want to run your experiment. This is useful for presenting experiment variants on a particular set of pages, defined by their match types, such as simple ...
                                                                                                  • Understand your A/B and Split URL test results

                                                                                                    The A/B (and Split URL) test reports in PageSense give you both a quick glance at the overall success measure of your experiment, as well as in-depth visitor metrics for each variation, including the conversion rate, difference interval, ...
                                                                                                  • A/B and Split URL test

                                                                                                    1. Why does the original version load very briefly before the variation? This "flicker" happens if you have installed the asynchronous code snippet on your page. To avoid this, install the synchronous code snippet on your page. Doing so might have a ...
                                                                                                  • Different types of tests: A/B and Split URL

                                                                                                    What is an A/B test? A/B testing involves comparing the conversion rate of your original web page against the conversion rate of its variations. A variation is a modified version of your original web page. These modifications in A/B test variations ...
                                                                                                    Wherever you are is as good as
                                                                                                    your workplace

                                                                                                      Resources

                                                                                                      Videos

                                                                                                      Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                      eBooks

                                                                                                      Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                      Webinars

                                                                                                      Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                      CRM Tips

                                                                                                      Make the most of Zoho CRM with these useful tips.



                                                                                                        Zoho Show Resources