Filter and segment the A/B and Split URL test reports in Zoho PageSense | Help Guide

Filter and segment your A/B and Split URL test reports

All your A/B test and/or Split URL test reports will provide consolidated insights into your visitors' behavior. Dig deeper to find segment-specific test reports that can help you make tailored marketing decisions for specific audience segments and use these to maximize your conversions. This page will help you understand the different ways you can segment PageSense's reports to help you gain the most value from them.

Filter A/B reports by date range

Choose a specific date range that you want to view the test reports for.

To filter reports by data range:
Click the 
Calender icon at the top right corner and select any of the following,
  • Entire duration: Filters and shows data from the time your experiment began until the scheduled completion time.

  • Last 30 active days: Filters and shows data for the last 30 days of your experiment period.

  • Custom time range: Allows you to manually choose your custom start and end date range (for example, you can choose the last one week, last 10 days, etc) to filter your results.

Filter A/B reports by audience segments

Filter and view more specific, in-depth metrics of your A/B test report based on individual user parameters such as visitor type, source URL, device, location and much more. Segmenting reports are a great way of analyzing the conversion rates and understanding the visitor behavior on original and variation pages across different audience types. 

To filter and view reports by audience segments:
Click the Segment Audience button at the top right corner and choose from Smart or Advanced options at the left.
  • Smart segments: This option provides you a list of predefined audience segments in PageSense.

  • Advanced segments: This option allows you to create your own custom audience segment in PageSense.

For example, suppose you want to view the test results of only those visitor's who have landed on your experiment web page (original or its variations) through ad campaigns. Select Source as Paid campaigns in smart segmentation, and you will be able to get the conversion metrics of only those set of visitors.

On the other hand, you might see an entirely different conversion rate range when segmenting the report as the Source set to Direct.

In this way, you will be able to get a more comprehensive understanding of the impact that the changes in the variations created on your audience and how it influenced them to convert. Learn how to filter your reports using smart and advanced audience segments.

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