Here, the name "Lucy" (which is the username) changes dynamically based on the user's input and you decide to change the color of this button from green to blue using the editor's floating toolbar, or changing the CSS color property of the button without affecting this content.
This button will now be blue on all the web pages that are included in this variation of your A/B test.
However, if you replace the text with "Get started now, Lucy!", which contains the dynamically generated name "Lucy" that changes based on different users, then along with this piece of text, the entire text string will become static content.
That means every “<username>, Start your trail now!" button will instead read “Get started now, Lucy!” on all the web pages that are included in this variation of your A/B test, regardless of what the user inputs as their name.
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