A/B test your push message in PageSense
For example, you can A/B test your notification by changing only the title while keeping the other attributes the same, or by changing the icon image while keeping the other attributes the same, as shown in the figures below. Free shipping on Cart! Flat 25% Off on Cart!
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Important:
- You need a minimum of 1000 subscribers to A/B test your push notifications in PageSense.
- You cannot enable this option for the tests that are already launched.
To run an A/B test for your push notification:
1. Under the MESSAGE tab, toggle on the Run an A/B Test button at the top-right corner.
3. Click the VARIATION 1 tab, then add a new version of the title, message, and URL link of the push notification that you want to A/B test.
4. You can click on the + icon to create up to five versions of your push message. Click the More icon to do any of the following:
Select Rename to edit the name of the new variation.
Select Duplicate to create a quick copy of a variation, then make minor edits to the new variation.
Select Delete to remove a variation.
While running the A/B test, you can also choose to enable or disable auto-send the most successful variation:In PageSense, your push notification will be sent automatically to the entire target audience equally amongst all the Variations and Original version. For example, if you have 1000 subscribers, a group of 500 subscribers will receive the Original version and another group of 500 subscribers will receive Variation 1.
However, if you wish to A/B test your message on a smaller percentage of your subscribers, and automatically send the most successful variation to the remaining ones, then you can choose to enable the Auto-send the most successful variation, as shown in the figure.
When this option is enabled, the test is run on 30 percent of your subscribers during the first hour of delivery, and a winning variation is determined under REPORTS. Later, you can send that successful notification to the rest of your user base.
6. After you launch and obtain your test results under the REPORTS tab, you can send the winning variation of the Web Push Notification to your users.
Additional tip:
Here are a few strategies you can follow before you begin to set up an A/B test for your push notification:
Pick one variable (like CTA, title, image, or description) to test at a time. Don't test too many elements together.
Segment users based on demographics and buying behaviors to run more targeted and action-driven push messages.
Prioritize exactly what you want to test for and once you have a significant result, move on to the next element or test.
Attach a specific business goal, like CTA button clicks, time spent on page, etc to your notification to track conversions and measure the impact of your message among users.
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