Introduction to web push notifications in Zoho PageSense | Help Guide

Introduction to push notifications

Push notifications are clickable pop-up messages that appear on your subscribers' desktop, mobile, or tablet browsers. It's an instant, automated mode of communication between a website and your end user. They typically contain a title, message, image, and URL that persuades the user to click on it. For example, notification banners might let users know about the upcoming flash sale, promotional coupons, or recommend products based on their past behavior.

With Zoho PageSense push notifications, you can instantly schedule and customize push messages for relevant audience segments based on parameters like geographic location, new sign ups, last user activity, and more—without writing any code. Further, you can also A/B test different versions of your push notification to find out which one brings the highest conversions.

Web push notifications are different from in-app and SMS messages that you receive on your device. These are sent directly to your web browsers instead of the mobile apps from websites you’ve subscribed to.

Why and when to send push notifications?
With email open rates declining at a rapid pace, push notifications can be a great way for businesses to reach more users in less time. They can improve customer engagement, reduce churn rates, and maximize conversions. These messages constantly remind subscribers about your website with the help of intuitive content that doesn't get caught in spam filters. Additionally, it helps:
  1. Impress new users and increase onboarding
  2. Promote product features and increase sales 
  3. Re-engage inactive customers
  4. Improve your customer's website experience
  5. Drive users to other marketing or social media channels
Additionally, scheduling these push notifications ahead of time can boost their success. One of the best strategies to achieve maximum engagement on your push notifications is to schedule them based on your user's location (time zone). Just be sure to also cater to the user's business or industry-specific behavior. 
For example, let's say you have landed at the airport after a long flight, hungry and tired. Suddenly, you get a notification on your device listing the best restaurants in the vicinity. Wouldn't you be relieved? Capitalizing on these micro-moments can go a long way in building customer satisfaction and increasing sales.
If specific customer data is unavailable, the best time to send a push notification is usually between 10am and 1pm local time. 


    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION








                                    You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                        Manage your brands on social media

                                          Zoho Desk Resources

                                          • Desk Community Learning Series


                                          • Digest


                                          • Functions


                                          • Meetups


                                          • Kbase


                                          • Resources


                                          • Glossary


                                          • Desk Marketplace


                                          • MVP Corner


                                          • Word of the Day


                                            Zoho Marketing Automation

                                              Zoho Sheet Resources

                                               

                                                  Zoho Forms Resources


                                                    Secure your business
                                                    communication with Zoho Mail


                                                    Mail on the move with
                                                    Zoho Mail mobile application

                                                      Stay on top of your schedule
                                                      at all times


                                                      Carry your calendar with you
                                                      Anytime, anywhere




                                                            Zoho Sign Resources

                                                              Sign, Paperless!

                                                              Sign and send business documents on the go!

                                                              Get Started Now




                                                                      Zoho TeamInbox Resources



                                                                              Zoho DataPrep Resources



                                                                                Zoho DataPrep Demo

                                                                                Get a personalized demo or POC

                                                                                REGISTER NOW


                                                                                  Design. Discuss. Deliver.

                                                                                  Create visually engaging stories with Zoho Show.

                                                                                  Get Started Now









                                                                                                      • Related Articles

                                                                                                      • Browsers and devices that support push notifications

                                                                                                        Zoho PageSense push notifications are supported by the following browsers:  1. Google Chrome (version 42+): Windows, Android, MacOS, Linux 2. Firefox (version 44+ for desktop and 48+ for mobile): MacOS, Windows, Android, Linux 3. Edge (version 42+): ...
                                                                                                      • Choose opt-in settings to send web push notifications in PageSense

                                                                                                        The right push notification can have high open rates, but sending too many irrelevant notifications will backfire and make users stop using your application. PageSense provides you the option to create a customized opt-in message that enables ...
                                                                                                      • Quieter notification prompts for web push notifications in PageSense

                                                                                                        With businesses being digitized, sending web push notifications is considered one of the best re-engagement strategies used by marketers to improve customer engagement, reduce churn rates, and maximize conversions on the online store. However, with ...
                                                                                                      • Introduction to web analytics in PageSense

                                                                                                        Today, there are plenty of CRO (conversion rate optimization) tools in the market that can help you get insights into what exactly your visitors do on your webpage, where they drop off in their journey, and how you can optimize your website for ...
                                                                                                      • Push Notifications: Overview metrics

                                                                                                        The Overview section under Web push notifications in PageSense provides you a quick insight into some of the important notification metrics that can tell you how your push notifications are performing during a selected time period (such as Last 7 ...
                                                                                                        Wherever you are is as good as
                                                                                                        your workplace

                                                                                                          Resources

                                                                                                          Videos

                                                                                                          Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                          eBooks

                                                                                                          Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                          Webinars

                                                                                                          Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                          CRM Tips

                                                                                                          Make the most of Zoho CRM with these useful tips.



                                                                                                            Zoho Show Resources