How to view and analyze push notification report on Zoho PageSense | Help Guide?

Understand your push notification report

Track and analyze the impact of your push notification among your subscribers using realtime results. Zoho PageSense allows you to evaluate the success of each notification, with detailed reports based on which notification performed the best, which one failed, how many users clicked, and the total conversions obtained for a set goal. You can also deep-dive into the metrics based on parameters such as device used, top countries, and new subscribers. Furthermore, all of these metrics can be shared with your business partners or colleagues on a single click from within the app. 

To access your push notification reports in PageSense: 
Click the push notification experiment then the 
REPORTS tab on the top bar. You will see three different tabs under the hood: Overview, Analysis, and Users

Overview tab

This section presents a summary of the push notification campaign results over a selected time range, as well as the performance of each message for different A/B test variations. It also shows cumulative data of your push message's performance, such as the total number of messages sent, failed, delivered, and queued, and indicates its overall performance against key metrics, like  Unique Clicks, Impressions, and Impressions , as explained below:

  • Sent: Indicates the total number of messages sent to your target subscribers, within the selected time frame including all the messages that failed or got queued.

  • Failed: Indicates the total number of messages that failed to get delivered within the selected time frame.

    A few common reasons for a push notification to fail include message sent during a user's DND hours and expired before a delivery window opened up, poor internet connectivity and use of a different web browser or change in the push settings of the subscriber.
  • Delivered: Indicates the total number of messages delivered within the selected time frame. The delivery rate is the percentage of (total pushes sent - total pushes failed)/(total pushes sent) within the selected time frame.

    A few reasons for notification not to deliver include when the visitors devices are inactive or not connected to the internet, notifications may be blocked by the user at OS Level and device specific issues that disallow notifications. 
  • Queued: Indicates the total number of messages that are currently queued for delayed delivery to a few users.

    A few common reasons for notification to be queued include DND Hours are currently applicable to a few users, as per their time zone and the user's device is currently out of service network area.
  • Impressions: Indicates the number of times your push notification is seen by visitors. Push notification impressions or impression rates show how ‘active’ your subscribers are on your website. Higher impressions indicate a higher reach of your notification.

    To improve your impression rate, ensure that your message reaches a subscriber at the right time, with a strong title that grabs your visitor's eyes immediately.
  • Clicks: Indicates the number of times your push notification has been clicked by visitors. Click-through-rate is the percentage of visitors who opened a push notification. Higher clicks indicate that your users really liked what you are offering, and are willing to explore them further by clicking on the notification CTA button or link. 

    To increase the click-through-rate, you can introduce time-sensitivity or flash sale offers. For example, a 24-hour price slash on an item that a user has added-to-cart that gets higher clicks, as well as a successful sale. 
  • Conversions: Indicates the number of visitors who have completed your push notification goal. Conversion rate is the percentage of visitors who engaged with your website and performed the desired action after clicking on your message. Higher conversion rate represents the higher effectiveness of your campaign in driving the business goals. For example, it can be making a purchase on your eCommerce site, referring a friend to sign up to a new app, downloading an eBook, or registering for a webinar. 

    To increase the conversion rates, it's important that you figure out which source is bringing the most traffic to your website, and which segment of traffic is converting the most. This can be done by setting certain UTM parameters to your push notification settings. This will enable you to identify sources that are performing well and those that are performing below par, and identify ways to improve each of their performance with in-depth analysis.

Performance over time

This graph helps you view the performance of the notification by day, week, and month of the year. It also helps to compare your user engagement trends over time against individual performance indicators: Clicks, Impressions, Conversions, and New Subscribers.

Performance by A/B test variation

This graph shows you how well one notification has performed compared to another based on different user metrics, then declares which variation is winning or leading in your A/B experiment. 

Leader board table
The leader board gives you in-depth statistics for original and each variation attached to your push notification experiment, along with metrics such as sent, delivered, impressions, clicks, click through rate, and conversions, as shown in the figure below. Here, the trophy marking next to the name of the variation or original version indicates the winning variation in your push notification.
Important: In PageSense, a winner of the A/B test push notification is determined based on the click through rate obtained for each variation. Click-through-rate is the percentage of visitors who opened a push notification. Higher clicks indicate that your users like what you are offering, and are willing to explore further by clicking on the notification CTA button or link.

Winning variation table
This table shows you how effectively the winning variation has out performed among the remaining subscribers in your list as shown in the figure.

Analysis tab 

This section presents a summary of the push notification results by time, device, and top countries which can be filtered and analyzed based on a specific period of time and audience segments available in the top-right corner.

Performance by time

This graph helps you analyze user engagement trends in depth as per the selected time frame (by specific hour of the day) and data view against the most crucial performance indicators - Clicks, Impressions, Conversions, and New Subscribers.

Performance by device

This graph helps you analyze the effectiveness of your message for the selected time frame as per the devices (mobile, tablet) on which the users received your push notifications. 

Performance by country

This graph tracks the success of your push notification and user engagement metrics against parameters like Clicks, Impressions, New Subscribers, and Conversions grouped by country. 

Users tab 

Under this tab, you can see a detailed breakdown of customer details divided into different headers such as Name, Device , Country, OS, and Browser through which your subscribers accessed your push notification.   You can use this information to plan and execute upcoming push messages to a targeted group of audiences. From here, you can also analyze your user’s information over a specific period of time and audience segments with options available in the top - right corner .

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