That's when the web analytics in PageSense can come handy to you.
Web analytics is the method of tracking, analyzing, and reporting more valuable website metrics that helps you understand your visitor's actions and behavior on your site. This report shows you numbers and graphs that reveal the overall picture of the key performance metrics like the total number of visitors who visit your website, how they land (channels and traffic sources) on your site, how many sessions they had on your site, which pages they enter and exit your site, how long they spent on your site, and more.
While there are hundreds of website metrics you can track, web analytics in PageSense can show you exactly where your best customers come from and which marketing (or SEO) efforts are attracting visitors to your content, and whether or not your investments are paying off for your online business. You can use these insights to fine tune your website content and marketing campaigns to better attain your company's goal and further maximize its return on investment (ROI).
Study your website's total traffic
The key element for a business’ success is your website traffic. A good amount of traffic to your website can indicate growth, while less traffic could mean you haven't targeted the right audience segment or your marketing strategies are not effective. With web analytics, it's easy to track and learn how many people actually come to your website over a defined period of time (e.g. last week, month or year), and whether you’re seeing an increase in website traffic through your recent marketing activities like paid ads, content blogs, or email campaigns. Most importantly, your report also tells you the number of new visitors who accessed your site to find out whether your marketing effort is bringing in new eyes to your website.
Identify your traffic sources (or channels)
As a marketer, you may have advertised or published your marketing materials and blog contents in dozens of different places. Understanding how appealing your content is to your visitors and which sources are bringing in the maximum traffic to your site is crucial for creating data-driven decisions for your online business. With web analytics in PageSense, you can see the exact traffic sources, such as organic, referral, direct, paid, or social media, that drive people to your website. You can also see which these channels or sources are getting the highest traffic to your website. This metrics can help improve your traffic generation plans starting from the best traffic generation channels, and also optimize your website for enhanced user experience and visitors.
Improve your content marketing and SEO strategy
With everyone focusing on digital marketing today, search engine optimization (SEO) and content marketing strategies have become the foundation to attract more people to your website pages and improve conversions. Using web analytics, you can easily understand which of your content marketing strategies work or don't work, by looking at the top pieces of blog posts and website pages that perform the best with a high volume of page visits, time spent on page, visitor counts, and goal conversions. Once you identify this data, you can start analyzing the best titles, keywords and intros that you've used on these pages. You can then discover what type of content your audiences are interested in, such as whether they look for short, easy-to-skim informational pieces; long, step-by-step tutorials, or pages with bright and vivid colors and images.
Understand where your customers are located
Whatever type of online business you are running, in order to provide the best user experience on your site, it's essential to track which geographic location your customers are coming from, and how the demands and needs of visitors differ from place-to-place. Using the country-specific reports in web analytics, you can effortlessly track and monitor your visitors' data based on which country, state, or even the city they are coming from. You can use this information to discover what the visitors from each particular location are looking for, then fine tune your materials to target specific audience groups. These metrics can show you how many countries you get visitors from, and help you figure out why some regions don't convert. You can use these details to plan for special offers, discounts or other incentives to boost sales for those regions.
Identify pages with high bounce rate and low conversion rate
Visitors come to your site because they have a specific need, problem, or desire. However, if they don't find what they're looking for they may leave your site immediately without taking any further actions or viewing any other pages. This action or behavior of visitors can be clearly tracked with the bounce rate metrics in web analytics. The bounce rate on your website can act as an indicator of the success and effectiveness of your page. By keeping track of this data, you can understand which channels or pages are contributing to high bounce rates, then discover the intention of visitors coming to your page. Bounce rates can also help you to make informed decisions regarding content marketing, paid ads, SEO, and user experience on your site, which can lead to better conversions.
Track and measure your business goals
Drill down more precise set of audience data
If you’re a marketer who just sticks with the basic view of your audience data to analyze the performance and traffic flow on your website, then there is another major benefit of using web analytics in PageSense that can turn you into the best marketer: filtering reports based on niche audience segments. This option can help you isolate your report's data with regards to a specific group of visitor conditions like visitor's demographics (age, location, gender), the visitor type (new and returning), the device used (mobile and desktop), day of the week, traffic sources, and many more. It also acts as a powerful feature for focusing on the data that matters the most for your business. You can get a better understanding of how the behavior, characteristics, and needs of your audience differ from others on your site. Using this customized report, you can plan better marketing strategies targeted to a specific audience group that has a higher possibility of converting on your website.
Web analytics in PageSense can give you a wealth of information about your website visitors in a matter of minutes.
To set up web analytics in PageSense, install the PageSense' code snippet in the <head> tag of your website pages you want to track your visitors data. PageSense will now start automatically tracking all your website metrics under the ANALYTICS tab (on the left pane). Among other things, this data can tell you:
Once you get a whole picture of the key performance indicators on your website, you can start exploring the why and how part of the website analytics using the variety of CRO tools available in PageSense, such as funnel analysis, heatmap, session recordings, A/B testing, and more.
Your web analytics measures many crucial web metrics that can help you understand your visitor's action and behavior on your site. They are grouped into the following major categories:
01. Acquisition analytics are all about where your traffic comes from or how you obtain visitors to your website. This report can be incredibly useful for understanding the various marketing tactics that encourage visitors to your website. Some of the fine levels of insight you can extract from your acquisition reports include:
As you spend a good deal of money and time to attract customers to your site through online advertising, search engine placement, and email campaigns, the acquisition reports can tell you which efforts are most successful and which are not. Learn in detail about the different types of acquisition reports in PageSense.
02. Behavior analytics focus on how your visitors use and navigate on your website. It refers to the behavior and the engagement level of your customers who've reached your website. Some of the questions that your behavior metrics can provide answers to include:
Based on this information, you can understand what content is more engaging, how well your content meets your audience's needs, and further improve the user's experience on pages to increase conversions. Learn in detail about the different types of behavior reports in PageSense.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
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