Zoho Recruit | Recruiting KPIs

Recruiting KPIs

Recruiting KPIs, or Key Performance Indicators, are a set of measurable metrics that provide insights into the effectiveness of your recruitment process. These metrics are essential in identifying areas for improvement and optimizing your recruitment process to attract more qualified candidates, make data-driven decisions, and ultimately, build a more diverse and inclusive workforce. Zoho Recruit provides you with three types of recruiting KPIs: Time Metrics, Pipeline Metrics, and Diversity Metrics.

Time Metrics

Time Metrics are recruitment KPIs that measure the time it takes to complete specific stages of the recruitment process. These metrics include Time-to-fill, Time-to-hire, and Age-of-job.

Time-to-fill measures the amount of time it takes to fill a job opening, from the time a job is posted to the time an offer is accepted. Time-to-hire measures the amount of time it takes to hire a candidate, from the time a candidate is identified to the time they accept an offer. Age-of-job measures the amount of time a job opening has been posted, indicating how long a position has been open and active. These metrics are essential in assessing the efficiency of the recruitment process and identifying areas for improvement.
Note: The green upward arrow denotes that you're ahead of the overall average and the red downward arrow denotes that you're behind schedule. Click on any widget to take you to a detailed report.

Time to Fill (TTF)

Time-to-fill is a critical recruitment metric that measures the amount of time it takes to fill a job opening, from the time a job is posted to the time an offer is accepted. This metric is an important indicator of recruitment efficiency, and a long time-to-fill can negatively impact the organization's productivity, revenue, and employee morale. Zoho Recruit allows recruiters to track time-to-fill for each job opening, providing insights into recruitment efficiency and identifying areas for improvement.

Formula: The clock starts on the metric calculation the moment a job opening is created. The clock stops the moment the job opening's status is changed to "Filled."

Time to Hire (TTH)

Time-to-hire is another essential recruitment metric that measures the amount of time it takes to hire a candidate, from the time a candidate is identified to the time they accept an offer. This metric is an important indicator of recruitment efficiency and provides valuable insights into the recruitment process's effectiveness. With Zoho Recruit, recruiters can track time-to-hire for each candidate and identify potential bottlenecks in the recruitment process, leading to faster hires and a more efficient recruitment process.
Formula: The clock starts on the metric calculation the moment a candidate is associated with a job opening. The clock stops the moment the candidate's status is changed to "Hired."

Age of Job (AoJ)

Age-of-job measures the amount of time a job opening has been posted, indicating how long a position has been open and active. This metric is important in assessing how effective job postings are and can be used to identify positions that are taking too long to fill. Zoho Recruit allows recruiters to track the age-of-job for each job opening, providing insights into how long a position has been active and how effectively it is being marketed to potential candidates.

Formula: The clock starts on the metric calculation the moment a job opening is created. AoJ is not applicable for jobs that are filled/closed.

Time To Submit (TTS)

Time-to-submit is a metric that measures the efficiency of your recruitment process by tracking the total time taken to submit candidates for a job opening. This KPI provides valuable insights into the speed and effectiveness of any hiring process. It starts measuring from the moment a job opening is created and continues until the candidates' profiles are submitted to the hiring manager or client. By monitoring the Time-to-submit KPI, recruiters can identify bottlenecks, streamline workflows, and improve overall recruitment efficiency, ensuring timely submission of qualified candidates and enhancing the chances of successful placements.
Formula: Number of candidates presented the offer vs who accept the offer as a percentage. Example: 10 Candidates are presented a job offer with 8 accepting the job offer = an 80% OA

Pipeline Metrics

Pipeline Metrics are recruitment KPIs that measure the progression of candidates through the recruitment process. These metrics include Pipeline Conversion Insights by Origin, Pipeline Conversion Insights by Source, Time in Stage, and Application Frequency Rate.

Pipeline Conversion Insights by Origin and Source measure the conversion rates of candidates at different stages of the recruitment process, providing insights into the effectiveness of various recruitment channels. Time in Stage measures the amount of time candidates spend in each stage of the recruitment process, identifying bottlenecks and opportunities for optimization. Application Frequency Rate measures the frequency of candidates applying for different job openings, providing insights into which job openings are attracting the most qualified candidates.

Time in Stage

Time in stage is a critical metric that measures the amount of time a candidate stays in a particular stage of the recruiting process. This metric provides insights into how efficient the recruitment process is and where it can be improved. In Zoho Recruit, you can measure time in stage for each candidate and each stage, giving you a detailed view of your pipeline's overall efficiency.


Pipeline Conversion Insights by Origin

Pipeline Conversion Insights by Origin measures the number of candidates moving from one stage of the pipeline to another. With this metric, you can analyze the efficiency of the recruitment process from various origins, such as Sourced, Referred, and Applied. This information is critical for identifying bottlenecks in the pipeline and optimizing the recruitment process to improve conversion rates.


Pipeline Conversion Insights by Source

Pipeline Conversion Insights by Source provides a detailed analysis of the sources that bring in the most qualified candidates. This metric helps you identify the most effective recruitment channels, such as job boards, social media, and referrals, and allocate your resources accordingly. With Zoho Recruit, you can measure the conversion rate for each source, giving you a clear view of your recruitment efforts' overall effectiveness.


Application Frequency Rate

Application frequency rate measures the frequency with which candidates apply for open positions. With this metric, you can analyze the quality of the job postings and how well they resonate with the target audience. In Zoho Recruit, you can measure the application frequency rate for each job posting, providing you with a clear view of which postings are attracting the most qualified candidates.


Diversity Metrics  (Corporate HR edition only)

Diversity Metrics are recruitment KPIs that measure the diversity and inclusivity of the recruitment process. These metrics include Gender Demographic, Reason for Rejection, and Race Demographic.

Gender Demographic measures the distribution of male and female candidates at different stages of the recruitment process, providing insights into gender representation. Reason for Rejection measures the reasons candidates are rejected, identifying potential biases in the recruitment process. Race Demographic measures the distribution of candidates from different racial backgrounds, providing insights into racial representation.

These metrics are essential in promoting diversity and inclusion in the recruitment process and building a more diverse and inclusive workforce.

Gender Demographic

Gender demographic provides a detailed analysis of the number of male and female candidates in the recruitment pipeline. With this metric, you can measure the diversity of your candidate pool and identify any gaps in gender representation. Zoho Recruit allows you to track the gender of each candidate in the pipeline, giving you a comprehensive view of the gender diversity of your recruitment efforts.


Reason for Rejection

Reason for rejection measures the reasons why candidates are rejected during the recruitment process. This metric provides insights into the reasons for high rejection rates and the potential improvements that can be made to the recruitment process. In Zoho Recruit, you can measure the reason for rejection for each candidate, providing you with a clear view of the common reasons for rejection and where the recruitment process can be improved.


Race Demographic

Race demographic provides a detailed analysis of the number of candidates from various racial backgrounds in the recruitment pipeline. With this metric, you can measure the diversity of your candidate pool and identify any gaps in racial representation. Zoho Recruit allows you to track the race of each candidate in the pipeline, giving you a comprehensive view of the racial diversity of your recruitment efforts.


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