Zoho Recruit | Email Templates

Email Templates

Create an Email Template

Communicating with Candidates and Contacts is an important activity in any business scenario. Zoho Recruit provides Email Templates to send one email to multiple recipients. When sending Interview notifications or follow up emails to Candidates, you can use email templates rather than having to type the same content every time a new customer signs up. You can also design mail templates to make them more enticing rather than sending emails in plain text.

To create a new template

  1. Navigate to Setup > Customization > Templates > Email.
  2. Click the + New Template button.

  3. Select the module that the Email template will be created for from the drop-down list.
  4. Enter the Template Name and the Template Subject
  5. In the Email Template Body section, create the email message body by incorporating the fields from various modules:
    • Select the required fields from the Available Merge fields dropdown list. When sent, the merge fields are automatically replaced with relevant data so that the template is personalized for each recipient.
    • Select the relevant field name based on the category (User, Organization, Specific Module, or Related Module).

    • Copy the field (for example, ${Contacts.FirstName}) from the Copy Merge Field value and paste it in the body of the email template.
      You can also provide merge fields for the Subject of the email template.
  6. Click Preview to view your email.
  7. Click Save.


  • You can create a template with a maximum of 100,000 characters.
  • You can provide a link to your video in your email template, but you cannot embed the video in the template itself.
  • If you are creating an email template for sending emails to candidates, do not merge the contact-related fields, or vice versa.
  • If you try to merge both fields, you will experience errors while creating the email template.
  • Email Templates are Record specific. They are created for a specific record type.
  • For example, you can create a template for candidates or contacts. When you send emails to candidates, only the templates created for candidate records will be available.
  • You can add attachments in the template by clicking on the attachment button and inserting them. You can attach a maximum of 10 files. The total size limit is 3MB.
Sample Email Template:

Dear ${Candidatess.Salutation} ${Candidates.First Name} ${Candidates.Last Name},

Thank you for applying for the ${Job Openings.Posting Title} job. We'll get in touch with you soon. All the best!

${User.First Name} ${User.Last Name}

Email Output:

Dear Mr. Larry King,

Thank you for applying for the Marketing Executive job. We'll get in touch with you soon. All the best!

Patricia Boyle

Preview Email Templates

You can also preview the default and custom templates from the Customization settings. But not all merge fields in the templates will be replaced with the original values. Only Organization fields, Current User fields and Current User Signature will be replaced with their original values. If any of the merge fields do not have values in the records, you will not be able to view them in the preview.

Sending Test Emails

You can send test emails to the active confirmed users in your organization to help verify that there are no issues in the email. You can select the users from the list of active confirmed users and send the test emails.
Test email limits - 50 per day/Org

Create Newsletter templates

  1. In Zoho Recruit, go to Setup > Customization > Templates > Email.
  2. In the Email Template editor, click the Edit HTML button.

  3. In the Code View mode, paste your Newsletter HTML code.
  4. Click Save.

Organize Email Templates

Preview Email Templates

You can view the preview and analytics of the template on the list page itself, making it easier to view one template after another if needed. With this you can get an idea of how the template looks and how well it is performing, helping you in deciding if any improvements have to be made.

Delete and move templates

At times you may want to delete templates that are no longer useful. You can delete a template by selecting it and clicking the Delete button.

View Template Analytics

With template analysis, you can learn about the performance of each template. When changes are made to the template, it's considered a new version of the template. This lets you analyze how each version of the template has performed and gives you an idea of how well the implemented changes have been accepted.

  1. Navigate to Setup > Customization >Templates > Email.
  2. Click on the required email template and click the stats icon. Alternatively, in the email template list page, you can click on the stats icon below the stats column. A graph with the template statistics will be shown.
  • You can toggle between:
    • Open Rate: Opened rate is the percentage that tells you how many times the email containing the template has been opened by the clients.
    • Click Rate: Clicked rate is the percentage that tells you how many clicks were registered by the clients for that particular email containing the template.
  • You can choose to view the graph based on the Percentage, Count, or Version from the dropdown list.
  • You can choose whether you want a specific version or all versions to appear on the graph.
  • You can define the range of dates for which the data should appear on the graph.

Clone Email Templates

Sometimes, you may need to make a small change to the content of an existing template before sending it to another client. Rather than having to go through the trouble of creating a whole new template, you can clone the old template, make the necessary changes, and save it. To clone a template, click on it and click the clone button that appears in the preview section of the template.

Working With Template Folders

When you have a large number of templates, searching for them can be exhausting. With template folders, you can group similar templates together. By grouping similar templates together, you can easily access all the similar templates in a single place.

Create a New Folder

By creating a new folder, you can categorize the templates by adding similar templates to the folder. You can create a folder when you want to save a template or move templates from one folder to another.

  1. Create a new template.
  2. Click Save.
  3. While saving the template, you will be asked to save it to a folder. To create a folder, click on New Template Folder.
  4. Enter the name of the new folder and choose with whom the folder should be shared.
    You can choose to share it with all users, specific users, or just yourself.

  5. A new folder will be created and the template will be added to it automatically.
You have default folders in Email Templates, such as All Templates, Favorites, Associated Templates, Created by me, and Shared with me.
These folders cannot be deleted or customized.

Merge Fields

Merge fields are used in places where the value for that particular text keeps changing. For example, in the greeting section of the template, the name of the person will differ according to the recipient. In such cases, the merge field retrieves data based on the value of the merge field.

To add a merge field, all you have to do is select the appropriate values from the dropdown list and copy it wherever needed in the template.


  • Signature is now provided as a merge field. The signature of the user can be added where needed, rather than having to configure it at the end of the template.
  • A company logo is also provided as a merge field so that you can insert it wherever ever it is needed.

Unsupported Merge Fields

Unsupported fields are those fields that no longer exist in Zoho Recruit for various reasons. If you try to create an email template with the merge field values of such unsupported fields, a popup will prompt you to 'Remove Unsupported Merge Fields' before you can save the template.

The list of unsupported merge fields is displayed in the popup window. If Zoho Recruit is unable to identify the exact merge field that is no longer supported, that field will simply be displayed as ${Unsupported_Field}.

Following are specific instances when merge fields get unsupported in Zoho Recruit.

Deleted Custom field

If your email template continues to have the merge field value of a deleted field, it will be listed as an unsupported merge field.

Deleted Custom fields of a look-up module

If your email template has a merge field inserted from a [Module] lookup and the field gets deleted, it will be listed as an unsupported merge field.
Assume you have a Candidate-lookup in the Job Openings module. An email template you have created for the Job Openings module includes a merge field value from the Candidates module, populated via the look-up. Now if you delete that field from Candidates, then it will be listed in the template as an unsupported merge field.

If you have used a merge field that is not related to the module that you are creating the template for, then it will be listed as an unsupported merge field.
For example, if you insert the merge field value ${Candidates.Candidate Id} in an email template for the Job Openings module, it will be listed as an unsupported merge field.

Unsupported merge fields may be viewed in the subject and body email templates. Make sure these values are removed from these sections in an email template.

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