Set Up Google Tag Manager for Your Career Site
Before you Begin
- Create a Google Analytics account and configure a Google Analytics Property.
- Create an account at tagmanager.google.com or you can use your existing account. A new container is created by default when you create an account and copy its Container ID. It should follow the format GTM-XXXXXXX.
Step 1: Go to Tracking & Analytics
- Navigate to Setup > Career Website > Career Site.
- Go to Advanced Settings > Tracking & Analytics.
Step 2: Enable Google Tag Manager
- Turn on the Google Tag Manager toggle.
- Under GTM Container ID, paste the Container ID you copied from your Google Tag Manager account.
Step 3: Choose the Events you want to Track
Under Configure Events, select the career site events whose data you want to push to Google Tag Manager. You can choose from four events:
Event | Triggered When | Event Name |
Job Listing | The job listing page is viewed | zr_job_list_view |
Job Detail | The job details page is viewed | zr_job_detail_view |
Job Application Initiated | The Apply button is clicked | zr_job_application_initiate |
Job Application Submitted | The application form is submitted | zr_job_application_submitted |
Step 4: Review the data sent for each event
- Next to any event, click View Variables.
- In the Data pushed to Google Tag Manager window, review the variables and their corresponding data.
Variable | Variable Data |
event | zr_job_list_view |
zr_category | Zoho Recruit |
zr_action | Job Listing Viewed |
zr_site_name | Careers |
The variables and their values change depending on the event you're viewing.
Step 5: Save Your Configuration
Note: The Google Tag Manager configuration will be reflected on the career site pages. A cookie consent banner will be shown to candidates, and tracking through Google Tag Manager will take place only if the candidate provides consent.
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