Zoho ResearchStudio - an Overview

Zoho ResearchStudio is a collaborative research platform for businesses to collect, sort and analyze data. With increasing business competition, accelerated research plays a vital role in learning the needs of existing and potential customers. ResearchStudio - the research software simplifies the processes of UX research, locating new business opportunities, analyzing business trends and sales, and so on. Collaboration between and among teams within organizations is a lot simpler with ResearchStudio.

Overall knowledge about the business and industry is attainable in the shortest time possible. Besides analyzing qualitative research data from user interviews, user feedback, or usability tests, ResearchStudio leverages importing data from surveys, tag them, and generate helpful insights and reports for potential growth of the business.

Measuring qualitative data and generating helpful insights might be tedious since data from qualitative analysis techniques like transcription analysis, recursive abstraction, etc work differently from numerical data. ResearchStudio facilitates synthesis of qualitative research data that consists of words, descriptions, objects, images and symbols.

The most efficient way to begin quantifying qualitative data is to establish a tagging taxonomy. Research specific tags can be created and the collected data can be grouped under these tags which can be used for further analysis. Once the data is grouped under users can analyze and derive further observations from the study data. Users can create specific insights from the various observations and prepare reports with the insights and publish them across their organization or in the internet.

Users can share insights and reports with users not a part of their workgroup and let them add comments

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This guide will help you get familiar with ResearchStudio and start analyzing your qualitative data by: Creating a workgroup and inviting/adding members Creating a project Uploading research data Applying tags to data/Tagging your data Analyzing and ...
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