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Key Driver Analysis

Overview

A key driver analysis is a statistical technique you can use to determine the importance between potential factors — like product quality or price — and customer attitudes towards your brand. This helps you understand the drivers behind consumer behaviors and key business metrics such as customer satisfaction or loyalty.

Key Driver Analysis in ResearchStudio

ResearchStudio offers an inbuilt integration with OpenAI in the bring your own key (BYOK) model to perform Key Driver Analysis and generate reports from your study data.
Info
Note: You need to add your OpenAI API key from your own OpenAI account (ChatGPT 4 or higher) in ResearchStudio to perform Key Driver Analysis. Click here for the detailed steps to add your OpenAI key in ResearchStudio.
Steps:
  1. Choose your desired file from Study Data.
  2. Click Start Analysis and choose Key Driver Analysis from the list of options displayed.
  3. Click Generate Report.
  4. In the Generate Report dialog that opens, select the project in which you would like to save the generated report. You can also create a new project to use the tags by entering a name and description. Click Copy to Project.
  5. To view the generated report, click Open in the Data copied to project dialog. Alternatively, you can also go to the Projects tab and open the desired project to view the report.

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Updated: 20 days ago
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