It is the cumulative score obtained by the visitors of the company upon satisfying the defined rule.
When you navigate to the Settings > Automate > Company Scoring, you can set rules and allocate points for certain predefined conditions. You can either add a new rule or click on an existing rule to edit it. To create a new rule,
A default set of rules will be available in the Company Scoring section. To edit the rules,
The points accumulated in the Company score will be recalculated based on the interval set. This is done to reduce the Company score upon periods of inactivity.
Recalculation periods:
1 day - the Score will reduce if the visitor doesn't turn up the next day.
7 days - Score will reduce every 7 (inactive) days.
14 days - Score will reduce every 14 (inactive) days.
30 Days - Score will reduce every 30 (inactive) days.
3 months - Score will reduce every 3 (inactive) months.
6 months - Score will reduce every 6 (inactive) months.
1 year - Score will reduce every (inactive) year.
Say, the condition set will add 500 points to the score of the company. The number of visits is more than 100, and the option chosen in the “When would you like to recalculate the Company Score?" section is weekly. Assume that the visitor has a Company score of 1000. If he doesn’t turn up for a week, then the score of 1000 will reduce by 25% from the current value. So, now the Company score will become 750.
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