Lead Scoring - Zoho SalesIQ

Lead Scoring

What is Lead Scoring?

Lead Scoring is a score earned by visitors based on their activities during their visits to your website. You can set various criteria/rules to score your website visitors based on their actions on your website to understand their importance or potential. If you have integration with Zoho CRM, this score will be automatically synced to the "Visitor Score" field in the respective lead/contact's profile. 


Benefits of Lead Scoring

  1. You can identify the type of the visitor based on his/her lead score.
  2. Lead scoring software can tell you which visitors are most interested in your product or business and would turn into customers.
  3. The higher the lead score of the visitor, the higher the probability of closing the deal. Thus, you can determine who your potential leads are and focus on them

Setting up a Lead Scoring rule in SalesIQ

  • When you navigate to Settings > Automate > Lead Scoring, you can set rules and allocate points for certain predefined conditions. You can either add a new rule or click on an existing rule to edit it. To create a new rule, click Add.

  • Choose your audience - this can be based on website details, technology, visitor details, department, triggered status, UTM values, CRM values, campaigns, company data, user data and general conditions like number of past chats. 
  • Click Next .

  1. Then, add or reduce points for the chosen condition. You can do this by swiping the button in this section to the left or right. When you swipe left, points will be reduced and when you swipe right, points will be added.

  1. Click Done and your rule will be created.

How to edit an existing rule?

A default set of rules will be available in the Lead Scoring section. To edit the rule,
  1. Click the rule that you want to edit.

  1. Modify the audience for your rule and then the Lead Score and click Done.

How to disable/delete a Lead Scoring rule?

  1. To delete the rule, click on the Delete (trash) icon that appears on the far right end of every rule .

  1. To disable the rule, click on the Enable/Disable toggle button that appears next to the Delete icon.


Example of how to set a Lead scoring rule

Say, you would like to add 25 points to the score of the visitor who spends more than 15 minutes on your website.
  1. Now choose the condition as “Time on site”, choose the criteria “is greater than” and enter the value as 15 min.

  1. Then, swipe the score button to the right so as to add 25 points. Thus, if the visitor’s Time on Site is more than 15 minutes, then 25 points will be added to the visitor's lead score.

How can you recalculate the lead score?

The points accumulated in the Lead score of the visitor will be recalculated based on the interval. This is done to reduce the lead score upon periods of inactivity.
  1. You can set the recalculating period of the lead score by clicking on the time interval that will be displayed on the top right corner of the dashboard near the Add button.
  2. In the “When would you like to recalculate the Lead Score?” section, you choose an option - 1 day, 7 days, 14 days, 30 days, 3 months, 6 months or 1 year. By default, it is set to Weekly.
  3. The score will be reduced by 25% from the current value for the interval specified.
Info

Recalculation periods

  1. 1 day - Score will reduce if the visitor doesn't turn up the next day.
  2. 7 days - Score will reduce every 7 (inactive) days.
  3. 14 days - Score will reduce every 14 (inactive) days.
  4. 30 Days - Score will reduce every 30 (inactive) days.
  5. 3 months - Score will reduce every 3 (inactive) months.
  6. 6 months - Score will reduce every 6 (inactive) months.
  7. 1 year - Score will reduce every (inactive) year.


For example:
Say, the condition set will add 25 points to the score of the visitor. The number of visits is more than 10, and the option chosen in the “When would you like to recalculate the Lead Score?” section is weekly. Assume that the visitor has a lead score of 100. If he doesn’t turn up for a week, then the score of 100 will reduce by 25% from the current value. So, now the Lead score will become 75.

Visitor Score in Zoho CRM

You can view the Score of the website visitor inside Zoho CRM. The Lead Score earned by each visitor will be pushed from SalesIQ to the Visitor Score field in the Visit – Summary of Zoho CRM. The Visitor Score field will be available in the Visit Summary section of Lead/Contact tab. This feature is applicable only if Zoho SalesIQ is integrated with Zoho CRM.

Note:
The Visitor Score will be pushed to Zoho CRM only if the Identity of the visitor (Name & Email) is tracked in SalesIQ.



Opportunity

SalesIQ intelligently identifies prospects and assigns a percentage value for the deal-closing probability. The opportunity calculation is based on the lead score of the visitor. The visitor with the maximum lead score will be given 99.9% and the visitor with the least lead score will be given 0.01% as opportunity percentage.



Related Topics:
  1. Visitor History
  2. Visitor Tracking
  3. Chats


        Create. Review. Publish.

        Write, edit, collaborate on, and publish documents to different content management platforms.

        Get Started Now


          Access your files securely from anywhere

            Zoho CRM Training Programs

            Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

            Zoho CRM Training
              Redefine the way you work
              with Zoho Workplace

                Zoho DataPrep Personalized Demo

                If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

                Zoho CRM Training

                  Create, share, and deliver

                  beautiful slides from anywhere.

                  Get Started Now


                    Zoho Sign now offers specialized one-on-one training for both administrators and developers.

                    BOOK A SESSION







                                Quick LinksWorkflow AutomationData Collection
                                Web FormsEnterpriseOnline Data Collection Tool
                                Embeddable FormsBankingBegin Data Collection
                                Interactive FormsWorkplaceData Collection App
                                CRM FormsCustomer ServiceAccessible Forms
                                Digital FormsMarketingForms for Small Business
                                HTML FormsEducationForms for Enterprise
                                Contact FormsE-commerceForms for any business
                                Lead Generation FormsHealthcareForms for Startups
                                Wordpress FormsCustomer onboardingForms for Small Business
                                No Code FormsConstructionRSVP tool for holidays
                                Free FormsTravelFeatures for Order Forms
                                Prefill FormsNon-Profit

                                Intake FormsLegal
                                Mobile App
                                Form DesignerHR
                                Mobile Forms
                                Card FormsFoodOffline Forms
                                Assign FormsPhotographyMobile Forms Features
                                Translate FormsReal EstateKiosk in Mobile Forms
                                Electronic Forms
                                Drag & drop form builder

                                Notification Emails for FormsAlternativesSecurity & Compliance
                                Holiday FormsGoogle Forms alternative GDPR
                                Form to PDFJotform alternativeHIPAA Forms
                                Email FormsFormstack alternativeEncrypted Forms

                                Wufoo alternativeSecure Forms

                                TypeformWCAG

                                    All-in-one knowledge management and training platform for your employees and customers.

                                              Create. Review. Publish.

                                              Write, edit, collaborate on, and publish documents to different content management platforms.

                                              Get Started Now




                                                                You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                                    Manage your brands on social media


                                                                      • Desk Community Learning Series


                                                                      • Digest


                                                                      • Functions


                                                                      • Meetups


                                                                      • Kbase


                                                                      • Resources


                                                                      • Glossary


                                                                      • Desk Marketplace


                                                                      • MVP Corner


                                                                      • Word of the Day


                                                                      • Ask the Experts


                                                                        Zoho Sheet Resources

                                                                         

                                                                            Zoho Forms Resources


                                                                              Secure your business
                                                                              communication with Zoho Mail


                                                                              Mail on the move with
                                                                              Zoho Mail mobile application

                                                                                Stay on top of your schedule
                                                                                at all times


                                                                                Carry your calendar with you
                                                                                Anytime, anywhere




                                                                                      Zoho Sign Resources

                                                                                        Sign, Paperless!

                                                                                        Sign and send business documents on the go!

                                                                                        Get Started Now




                                                                                                Zoho TeamInbox Resources





                                                                                                          Zoho DataPrep Demo

                                                                                                          Get a personalized demo or POC

                                                                                                          REGISTER NOW


                                                                                                            Design. Discuss. Deliver.

                                                                                                            Create visually engaging stories with Zoho Show.

                                                                                                            Get Started Now








                                                                                                                                • Related Articles

                                                                                                                                • Enhance and grow your B2B relationship with Company scoring

                                                                                                                                  What is Company scoring? It is the cumulative score obtained by the visitors of the company upon satisfying the defined rule. Benefits of company scoring You can identify the company that matches all your requirements and engage with them right away ...
                                                                                                                                • How to add operators and assign them roles in SalesIQ?

                                                                                                                                  Add more power and make your customer service run smoothly by adding operators in Zoho SalesIQ. With the ability to add your team members and configuring them into one of three roles, you will be able to find the optimal structure for your live chat ...
                                                                                                                                • SalesIQ for Zoho Forms

                                                                                                                                  Zoho forms is a software solution that let's you create visually appealing forms easily with a no-code online form builder, for all your data collection needs. Integrating Zoho SalesIQ with Zoho Forms will allow you to receive the data collected on ...
                                                                                                                                • Schedule a meeting with your website visitors

                                                                                                                                  Note to customers: This feature is a part of our upcoming Summer ’26 release and will be rolled out in phases. If you would like early access to explore the feature, please fill out this form. Operators can now schedule meetings directly with ...
                                                                                                                                • How SalesIQ identifies website visitors?

                                                                                                                                  Past Chats & Visits Using the information provided during the prior chats and visits, SalesIQ can identify the visitor by their registered name and email when they revisit the website. SalesIQ will assign the identity passed to the JS API for the ...
                                                                                                                                  Wherever you are is as good as
                                                                                                                                  your workplace

                                                                                                                                    Resources

                                                                                                                                    Videos

                                                                                                                                    Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                                    eBooks

                                                                                                                                    Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                                    Webinars

                                                                                                                                    Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                                    CRM Tips

                                                                                                                                    Make the most of Zoho CRM with these useful tips.



                                                                                                                                      Zoho Show Resources