Integrate Campaign Monitor with Zoho SalesIQ

Campaign Monitor

What is Campaign Monitor?

Campaign Monitor is an online email marketing application that enables designers to create, send, manage and track branded emails for themselves and their clients with ease. 

Integrating Campaign Monitor with SalesIQ

Privacy concerns:

Using Identifiers might result in some privacy concerns for the visitors.
  1. If your visitor opens the identifiers link to visit your website, their details might appear in the URL and this information maybe exposed to advertisers and might affect your visitors' google search results.
  2. If your visitors' access the links while on a public wifi, their name and email will be exposed.

How to identify website visitors name and email address referred from emails sent from Campaign Monitor

You can identify the website visitors from the Campaign Monitor campaign by adding the SalesIQ parameter mentioned below after the backlinks (which directs the customer to your website) in the campaign emails.
  1. ?siq_name=[firstname] [lastname]&siq_email=[email]

In case the URL contains the question mark (?) at its suffix then include the back link preceded by an ampersand (&) symbol.

  1. /index.php?module=Products&siq_name=[firstname] [lastname]&siq_email=[email]
If not, then include the back link preceded by the question mark (?) as shown below.

Also, ensure that you have embedded the SalesIQ code into your website source file to start tracking. Click here to know more about embedding the SalesIQ code.

How to categorize website visitors based on Campaign UTM variables?

SalesIQ allows users to modify and set their conditions based on campaign UTM variables for prioritizing the visitors in their dashboard.
  1. In the Live Visitor's view, click on Customize on the top right. 
  1. Inside this section, choose Add to pick the conditions and criteria to categorize visitors by Campaign UTM variables.
  1. Under Audience Criteria, select a condition relating to campaigns. These could be Campaign Content, Campaign Medium, Campaign Source, Campaign Term and Campaign Name.
  1. Define a "criteria" for your conditions and click on Next. Specify conditions and criteria for all four rings.
  1. Next, give a name to this rule and choose this Custom view for your SalesIQ dashboard. Now, the visitors visiting your website from the email campaign will be prioritized in the specified tracking rings.

How to initiate chat triggers based on Campaign UTM variables?

To automate proactive chat triggers, or to set up an action for your chat widget in the website conditions based on campaign UTM variables, do the following:
  1. Navigate to  Settings > Automate > Triggers and then click on 'Add' to create a new trigger with required Campaign UTM filters.
  1. Next, if you have multiple brands within your portal, choose the brand for which you want to set up you want to set up your trigger.
  1. Choose the audience - select a condition relating to campaigns. These could be Campaign Content, Campaign Medium, Campaign Source, Campaign Term and Campaign NameThen, define a criteria for your trigger and click on Next.
  1. In the “When would you like to initiate the trigger?” section, select an option.(on the landing page or while accessing any page on the website).
  1. Choose the type of action you would like your trigger to perform in the “Custom Trigger” section.
  1. Finally, set the time after which you would like to perform the action in the “after” text box.

How to route visitors to the required users based on the Campaign UTM variables?

To route the tracked visitor to the specific agent and to personalize the visitor tracking according to your business needs, do the following:
  1. Navigate to Settings > Automate > Visitor Routing.
  2. Click on the "Add" to set your required filters.
  1. Choose the audience - select a condition relating to campaigns. These could be Campaign Content, Campaign Medium, Campaign Source, Campaign Term and Campaign NameThen, define a criteria for your condition.
  1. Add the agents name in the “Route to Operators” section, select "Route to Selected Operators".
  1. Add your preferred operators using the search bar or simply select the operators from the list. Then, click on Next.
  1. To remove the added agents, hover over the agents and click " " symbol.
  1. Give a name to your Routing Rule and then click on "Launch".

Is it possible to add click on chat button in my campaign emails?

Zoho SalesIQ is well equipped that you can add a chat button in your campaign emails and get chats directed into your SalesIQ. To know more about Email Signature Chat, click here.

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