Analytics for LinkedIn Profile

LinkedIn is one of the most powerful platforms for building your personal brand and growing your professional network from anywhere in the world. To stand out in a competitive landscape and ensure consistent growth, it's important to know if your content is reaching the right audience and making the desired impact.

That’s why tracking performance through your LinkedIn profile statistics is essential. These insights help you measure the effectiveness of your personal branding efforts and identify what truly resonates with your audience.

What you’ll find in your LinkedIn Profile analytics

You'll see detailed metrics for each post, including:

Reactions – Number of likes and other reactions your post received.

Comments – Total number of comments made on your post.

Reposts – Number of times your post was shared by others.

Engagement Rate – Percentage of people who interacted with your post compared to those who viewed it.

Impressions – Total number of times your post was shown to users.

Members Reached – Unique number of LinkedIn members who saw your post.

Video Plays – Total number of times your video was played.

Viewers – Total number of unique users who watched your video.

Watch time – Total amount of time viewers spend watching your video.

Note: If you don’t see post statistics, it may be because your LinkedIn profile is connected with older permissions.

To enable analytics, go to Settings > Social Channels and reconnect your LinkedIn profile with the latest permissions.

Viewing LinkedIn Profile Reports for a Single Post

Viewing LinkedIn Profile Reports for a single post

To view performance metrics for individual LinkedIn posts shared from your profile:

Go to the Posts tab in Zoho Social.
Click on any LinkedIn post published from your personal profile.
Click on Post Stats.

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