You can go ahead and build exactly the type of report to track your Brand's progress by using the custom reports feature on Zoho Social which gives you a range of stats to hand-pick and curate for your report.
To create a custom report on Zoho Social,
1. Head over to the Reports tab on the dashboard.
2. Now click on Custom Reports.
3. Click on the Create Dashboard (+ icon) and give in a name for your report.
4. Finally, click on Add Cards button to add report sections of your choice to include in your custom report.